The Brand Storyteller: Strategies for Impactful Marketing - Chris Wynn | Ep 33

My guest for this episode is Chris Wynn.

Chris began his career as a journalist, going on to become Editorial Director for Informa, a FTSE 100 business.

He then moved to Ofcom - the communications regulator in the UK - working his way up the ranks to become Director of Communications. He’s now Director of Communications for the John Lewis Partnership, home to two of the UK's most loved brands, John Lewis and Waitrose, where he leads corporate and public affairs, brand communications, internal communications and the Gazette, the Partnership’s in- house magazine.

I first met Chris whilst he was at Ofcom and was really honoured when he asked me to speak to the top leaders at John Lewis about storytelling a couple of years ago. He’s an expert in his field and I’m delighted to have him on the show to share his insight on the importance of purpose and storytelling in communication.

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Enjoy!

Timestamps:
00:00 - Introduction
06:07 - From Journalism to Communications
11:32 - The Role of AI in Content Creation
21:41 - The Unique Story of the John Lewis Partnership
26:14 - The Employee-Owned Business Model
32:11 - The Evolution of Purpose
50:35 - The Importance of the Christmas Advert

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