Sync Basics: What Is Production Music?

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0:00 Basics
4:17 Purpose
7:36 Genres
11:55 Qualities
17:04 How To Produce
20:43 REMEMBER

Production music is professionally created music specifically designed for TV shows, films, commercials, and video content. Unlike mainstream music, it’s licensed through music libraries and used by music supervisors to enhance scenes, set moods, and support storytelling. Whether it’s background music in reality TV, an emotional score in a drama, or an ad jingle, production music plays a huge role in media. In this video, I explain what production music is, how it’s placed in TV and film, and how music producers can get involved in sync licensing. 🎬🎶 #synclicensing #musiclicensing #productionmusic #tvplacements #filmmusic #musicfortv #MusicLibraries #syncplacements

[chriswilliamstunes]

Let me tell you by experience. The sync academy tutorials, on how to produce these genres, was incredibly valuable to me. This is the reason why I have gotten very good at doing tension music and minimal underscore. I have signed numerous contracts with this genre. that’s just one genre.

[hotday]

To me, this is an awesome reminder about the basics. Thanks Jesse!

[DeltiBecker]

Thanks for the video - do you happen to know of a specific set of sync websites I should upload my music to in order for it to get that opportunity to be selected for sync (film, ads, shows etc..)

[ambrosemugume]

I only recently started consuming your content and I have found it insightful; one question I have is do the same strategies work for rappers & other musicians?

[davidgomezcomino]

Very useful and well explained. Thanks!

[edwardadzima]

Hey Jesse, how do you feel about AI mastering?