The power of B2B Demand Generation Marketing | Moving away from Lead Gen | Manufacturing, SaaS firms

Most people get confused with demand generation and how it differs from lead generation. A good demand generation strategy drives awareness for a product or service you provide and then generates demand for that product or service. It’s all about getting buying customers to you rather than trying to convert customers into buyers!

A Deep Dive into B2B Demand Generation Marketing

In this demand gen podcast, we have an interesting conversation with Joseph Lewin, who deep dives into how B2B businesses can make the shift from lead generation to demand generation and also helps marketing leaders justify this switch to senior management.

We also comprehend what an effective B2B demand-generation marketing strategy looks like and discuss some of the common mistakes people make while measuring the success of a demand-generation campaign, especially in Manufacturing and SaaS-based companies.

So, if you’re planning to transition from lead generation to demand generation, this podcast unveils precisely that and more. Stay tuned.

📌About Joseph Lewin

Joseph helps tech, manufacturing, and software service companies build customer relationships at scale as the Director of Demand Generation at Proofpoint Marketing.

Host: Deepak Gawas
Co-host: Jovita Elveera Mendonca
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Skip ahead to your topic of interest

00:00 -00:52 Introduction
00:55 - 4:00 Demand Generation vs. Lead Generation
4:03 - 7.35 Starting with Demand Generation
7:46 - 13:47 Building an effective Demand Generation Marketing Strategy
14:14 - 18:53 How do you justify the shift from demand gen to senior management?
18:54 - 26:14 How do you measure demand gen success?
26:18 - 27:43 Why do most Demand Generation Campaigns fail?
27:46 - 30:51 The Relationship Velocity Framework at Proofpoint Marketing
30:52 - 34:43 How does the RV Framework apply to distributors and suppliers?
34:53 - 38:50 Importance of branding in B2B
38:51 - 43:45 A ‘human-first’ digital transformation
43:52 - 46:27 Advice for young B2B marketers
46:29 - 48:56 The Strategic Marketer Podcast

Thanks for watching. Don't forget to like and subscribe.
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byte by ewiz commerce

byte by ewiz commerce is an AI digest specially curated for eCommerce growth leaders where we research, create and share the most interesting, insightful stories from the world of AI to help you make faster and smarter eCommerce decisions.

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