How Long do Trademarks, Patents, Copyrights & Trade Secrets Last?

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How long do trademarks last? What about patents, copyrights, and trade secrets? Here is your complete guide! (FREE resources included below...)

Registered USPTO patent attorney, J.D. Houvener from Bold Patents Law Firm, explains how long patents, trademarks, copyrights and trade secrets last!

Below we have provided resources and timestamps with brief explanations for each step of how to file a design patent application.

Quickly find what you are looking for by clicking on the timestamps below.

➡️ 0:41 Patents

✔️ Patents protect utility and design inventions.
✔️ Utility & plant patents protect the invention for 20 years from the date of filing.
✔️ Design patents protect the design for 15 years from the date of filing.

➡️ 1:30 Trademarks

✔️ Trademarks are brands like Nike, Nordstrom.
✔️ They last as long as the company does!

➡️ 2:42 Copyrights

✔️Copyrights protect an artist.
✔️ The only requirement for a copyright, is that it has to be fixed in a tangible means meaning you have to record it (song, artwork, book, film).
✔️ Prima facie evidence is when you register a copyright, which allows you to have proof that you were the copyright owner.
✔️ Duration for a copyright is 70 years plus the life of the author.

➡️ 4:20 Trade Secrets

✔️ Much like trademarks, trade secrets last as long as the company does. The only requirement is that it has to remain a secret.
✔️ In order to have a trade secret, three things have to be true:
Not known by the general public
You have to be making efforts to keep it a secret
It must be economically valuable to a competitor

➡️ 5:58 Image and likeness

✔️Most important for famous individuals who don’t want people to commercialize their image.
✔️ Examples include Michael Jordan’s slam dunk logo, and Colonel Sanders’ face.
✔️ They last as long as the life of the individual.

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