How understanding your customer drives loyalty, satisfaction and sales

What do your customers care about? What's the right time to reach them with an offer? What wording should we use? iptiQ's Office of the Customer gathers and uses customer insights to improve sales, satisfaction and retention in insurance. Will Trump, Head Office of the Customer, explains how his team of behavioural scientists, customer experience specialists and customer research specialists works with our partners to uncover what really matters to your customers. Make your customer journey more understandable with less jargon and more empathy and certainty so customers are more likely to see the value of your product, buy it and renew.