Understanding Your Customers When You Don't Have Any Yet - Startup Week 2020

Learn how to find potential customers, conduct customer research, and experiment with ideas. See how understanding your customers can help you discover new revenue streams for your business. You have an app idea, but you don't have customers yet. You're not sure if the idea is worth an investment.

What should you do next to gather the evidence you need to gain the confidence to make the ultimate decision... Build it or let it die?

You might be thinking...
How do you talk to customers without a product?
When you don't have a product, how do you find potential customers?

Do I need to build something before I talk to customers?
How do you sell an idea and get your first customer?
Where do I find ideas to fine-tune your concept?
When do I finally build a solution? And what should we build?
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What you'll learn:
In this discussion, Ryan Hatch and Robert Kaminski of the Product Strategy Team at Headway will guide you through best practices and the mindset to discover the truth behind the potential of your idea.

Customer Research for Startups
- Where to start customer research (before building)
- Customer research methods
- Pre-selling before you build a product
- Where to find early adopter customers
- How to think in the frame of the problems (customer-centric)
- Approach to building prototypes (validate problem and demand before product features)
- How to stop thinking about products as competitors
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Live app idea assessment
Ryan and Robert will also walk through app ideas to see what it's like to put these principles into practice. This will help all the pieces fall into place from the discussion to help with startup ideation and improve the idea validation process to help you find a better product-market fit.

Access the Miro Board from this Presentation

Segments:
00:00 - Start
1:26 - Ideas
2:05 - First Steps
3:18 - Define
5:03 - Common Risks
6:11 - Decide
6:45 - Question to Ask When Deciding
8:29 - The Excuses
8:44 - The Reality
9:50 - Identify
13:53 - Recruit
15:50 - Logistics
16:59 - Plan the Discussion
17:56 - The Problem
19:46 - Awareness
20:40 - Seeking Solutions
21:31 - Budget
23:53 - Case Study
35:35 - Q&A

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Interested in Working with Headway?
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Book a free private call where we'll listen to your problems, identify opportunities for your business, and show you exactly how Headway's unique approach and proven strategies can help you reach your goals.

Schedule a free consultation:

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This event was recorded for Startup Week 2020 in Wisconsin.

#startups #innovation #productmanagement

[headwayio]

Segments:
00:00 - Start
1:26 - Ideas
2:05 - First Steps
3:18 - Define
5:03 - Common Risks
6:11 - Decide
6:45 - Question to Ask When Deciding
8:29 - The Excuses
8:44 - The Reality
9:50 - Identify
13:53 - Recruit
15:50 - Logistics
16:59 - Plan the Discussion
17:56 - The Problem
19:46 - Awareness
20:40 - Seeking Solutions
21:31 - Budget
23:53 - Case Study
35:35 - Q&A