LinkedIn Tutorial For Beginners - How to Use LinkedIn In 2023 (10 EASY Tips!)

LinkedIn is now the world’s #1 LARGEST professional network. It’s one of the only places where you can find high-quality career opportunities, build a network of like-minded professionals, and command authority in your industry.

So if you are wondering how to use LinkedIn properly so you can get noticed and gain exposure or if it’s been years since you created your LinkedIn account and now you're wondering how to make the most out of the platform, tune in!

In this video, you’ll learn 10 EASY LinkedIn profile tips. With how often the LinkedIn platform changes, this new tutorial will help you navigate some of LinkedIn’s newest features. Want to jump straight to the tips? Use the timestamps below:
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00:00 Intro
01:55 LinkedIn Tip 1: Pay special attention to anything above the fold
Profile Picture (2:38)
Headline (5:57)
Background Photo: (7:27)
About Section: (8:54)
10:58 LinkedIn Tip 2: Use the featured section wisely
12:45 LinkedIn Tip 3: Optimize the experience section
15:16 LinkedIn Tip 4: Fill out your education and licenses section
17:58 LinkedIn Tip 5: Add a volunteer experience section
19:21 LinkedIn Tip 6: Use skills and endorsements to your benefit
21:46 LinkedIn Tip 7: Give recommendations to get recommendations
24:08 LinkedIn Tip 8: Add any other relevant accomplishments
25:00 LinkedIn Tip 9: Edit your public profile and URL
26:03 LinkedIn Tip 10: Use the open-to-work section strategically

OTHER VIDEOS MENTIONED IN THIS VIDEO:
How To Use LinkedIn Mobile - LinkedIn Mobile App Tutorial

How to Write The BEST Resume in 2021 - NEW Template and Examples INCLUDED

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[ProfessorHeatherAustin]

What part of LinkedIn do you find the most challenging? Let's continue the conversation down below. If you enjoy this episode, be sure to hit the THUMBS UP button and remember to SUBSCRIBE to this channel for more videos like this.

[TradeForLife]

As a recruiter, I totally agree not to just copy and paste from your resume! You can make your LinkedIn way more personal and fun! You can also definitely expand on your accomplishments. It makes my job WAY easier in finding you! Great video!

[elizabethfon]

Thank you Heather. This is the 1st video I have come across that really understands that some people are green horns when it comes to LinkedIn. Thank you for holding my hand and leading me on. Thankfully appreciated.

[KazumiToscana]

In general, I don't like to publish any work or private information about myself on the internet but I am looking for a job, I had no choice than to open an account for LinkedIn. I didn't know how to use LinkedIn. Thanks to all your great tips, I will make my LinkedIn page great now. All the information I needed in one video. Great video.

[RichardWalls]

Great video, Heather! I think one of the lesser known benefits of LinkedIn is that you can really leverage keywords to increase exposure to recruiters. It's common for recruiters when looking for candidates through LinkedIn to do keyword searches, so it would be a benefit to anyone building out their LinkedIn profiles to think about what experience they've had, where they would like to take their career next, and what recruiters might be looking for in the field that you're interested in, and make sure to include relevant keywords so they can be discovered.

Very similar to anyone running a blog or YouTube channel...SEO is important! 👍👍👍

[shanewaterman]

Hi Heather - glad I found this. I used to be on LinkedIn about 7-8 years ago, and even went on an in-person training course to get up to speed at the time, but then it didn't work for me.

Now in my new role as Marketing & Tourism Lead for Rochester, UK it is a GODSEND! I won't be using LI to find another job - I've got one I love! What I WILL be using it for is to make contact with other professionals, groups & associations in the travel & tourism industry to introduce Rochester as a new, heritage-filled destination most visiting tourists to the UK never normally get to see.

I'd be really interested if you were to produce a video showing how LI can be used to promote your current role around the globe - there has GOT to be a lot of people like me in all sorts of industries who need this more, post-pandemic, to re-establish lines of communication and business.

Loved watching the video - really helpful!

[billshookman]

Wow, I had been a bit overwhelmed with the functionality of LinkedIn. This video is clear, concise, and complete. Thank you, very much, Ms. Austin!

[FaithOsosami]

This is the best I have watched so far, regarding LinkedIn for beginners. I love that you explained in details all i needed to know. With this video, Im sure I can make myself a good LinkedIn profile.

[armandoc]

Hello Heather, Armando here from Miami. Thank you so much for your video. I am a first time LinkedIn user and had no idea how to use it. After searching and exploring I came across your page and man was it helpful. I have subscribed and gave you thumbs up for this awesome video. I am getting to work right away. Thank you, Heather, for the heads up.

[tfinn]

Best take-aways: profile URL, volunteer section and relevant accomplishments. Thank you!

[dunwalton]

As a previous "LinkedIn dunce, " I found this extremely helpful for getting me started. I knew if I tried to fumble around without guidance that I'd get pretty much nowhere — so thanks, Heather!

[tracypatil-financialcoach]

This was so helpful! I added a headline, summary, customized URL, and found a way to add a side business. Thank you, Heather, for helping me update my Linkedin page and making this easy to understand.

[artigraphmultimedia]

Professor Austin
Is the Real Deal!
I want to sincerely thank you for your invaluable help.
You're obviously found what you're supposed to be doing and congratulations on that I'm sure you could excellent communicator on your resume right? Ha!
I have all this almost done, or halfway done stuff dangling and then my toxic home environment is changing a voice in that hasn't helped either but anyway..
Anyone else's head stars spinning Exorcist style? Optimizing Linkedin, Resumes 2023, designing websites, marketing, logos, content...Resumes,
Heather Austin is the Way.
Thanks for the free LinkedIn workbook! Awesome deal on the whole enchilada - not in my budget but I will hit you up!. Good luck, congrats everyone ✨.

[nathanielredd]

This was amazing. I just sent this to my friend who is looking for a job. Love the way you went to each section detailing what is needed. I just told my friend she needed to spice up her LinkedIn page. I went on her page today and she had no picture on it. Nothing done like yours or mine.

[wmrmkoe]

This is a big eye opener on how much it can be done with this
. i had No idea. thank you so much

[andrewkorsten]

awesome video. I reallly liked the Expertise section at the bottom of the About section, which allows us to specify a large number of keywords, without potentially getting into the hot water with the LinkedIn's algorithm wrt to the keyword stuffing. To be clear, what I understand by keyword stuffing is when you specify the same keyword a high number of times, which turns your text into a complete drivel. In comparison, just specifying those keywords, one by one, in the last section in your About intro is a great strategy and it doesn't violate the algo requirements since you aren't repeting the same keyword multiple times trying to impact your SERP results.

[anne-marieshaffer]

Thank you for the great LinkedIn advice. Right now, it's all challenging. I am no stranger to technology, but I never needed LinkedIn until now. I previously used it as a catch-all place to list things I had done. So, I have a lot of housecleaning to do as I transition into a new life. But this video gave me some great places to start.

[parvaneh]

Thank you for such a thorough tutorial. I have just begun my journey with LinkedIn and had no idea how much was available. I am grateful for a jumping off point and you truly helped.

[lasagna]

This video is really helpful. I just signed on to linked in and It’s overwhelming at first!

[mojo]

This is a great tutorial of LinkedIn. I already created an account and now, I need to put a profile pic and include a link. I'm doing this for school. I'll be creating a resume soon. My class isn't doing that, yet. I liked how you explained everything. Thanks for the video.