The Story of Shein

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Behind all these popular videos about "Shein haul," "Shein reviews," "Shein try on" and "Shein unboxing" on TikTok, what is Shein, and why is it so successful? What's going on with those child labor allegations and controversies? What's the truth about this mysterious and controversial multibillion-dollar Chinese fashion company? How did Shein begin?

“Shein” (pronounced Shee-in) is the largest fast-fashion retailer that many have never heard of. In just a few years, the Chinese brand has become a one-stop shop for impossibly cheap, variegated, and high quality women’s apparel. Every day, over 5,000 new items appear on their site. And an army of influencers as well as high-profile celebrities such as Katy Perry and Lil Nas X have joined the Shein ecosystem. Last year, it sold nearly $10 billion worth of apparel, which was nearly half of the leader Inditex, Zara’s parent company. But even as it’s taken off among Gen Zers and the fashion industry, the brand is practically a black box for media and investors.

And besides its headquarters in Nanjing, the company has an office in Guangzhou, the southern industrial hub known for its garment manufacturing. Proximity to the industrial heartland allows Shein to spot trends and source them faster than most overseas competitors.

But the company’s tactic of flooding the market with heaps of new products at rock-bottom prices is not without risk. For the past few years, the Chinese company has also been accused of cultural insensitivity and allegedly unethical practices like child labor. However, despite various allegations, for the time being, there’s no other evidence to confirm or deny the accusations about its labor choices.

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Explainer video content:
0:00 - Shein's popularity on social media
0:51 - Shein's mysterious business profile
1:35 - Shein's origin story and its SEO-savvy founder
2:42 - Shein’s customer to manufacture model
3:45 - The dark side of Shein
4:52 - Is Shein destined for greatness?

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SupChina is a New York-based, China-focused news and education media company. We are entirely privately funded in the U.S. and our mission is to educate and engage Western audiences about China "beyond the headlines."

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Shein is literally the most private company ever

CloudXr

Scientists found that a jacket for toddlers, purchased from Chinese retailer Shein, contained almost 20 times the amount of lead that Health Canada says is safe for children. A red purse, also purchased from Shein, had more than five times the threshold.

lealrandolf

Shein is sketchy as hell, but they're an eastern company. The swastika is a peaceful religious symbol within Buddhism, Hinduism and Jainism, long before Hitler desecrated it 🤦🏻‍♀️

Marth

Shein’s clothing and accessories have extremely high levels of dangerous chemicals that can cause serious long term health issues. This has been proven by scientists and the results appeared in a Canadian news report, one can search for it on YouTube. I think more awareness needs to be raised on the seriousness of this issue.

paolabueso

I am wondering why there are more people who sell in the warehouses. They said the clothes were factory defects and being sold cheaply in bulk. Is Shein ok with that?

AiraCamille

And that's my friend, is what I call a GREAT reporter! Nice job dude, super informative in a very smart way! =) 加油哈！

eev

Very informative and nicely done . Do you plan on producing content like this more frequently?

GloriousSimplicity

Im so thankful, I used your video to write an essay do not worry i put your name on it

shouqahmadalzaharni

Last time, I encountered and discovered the SHEIN to collect some SHEIN clothing/accessory pictures from the website previously.

prologueofzinachia

Can you make a video on how this video was actually edited, animation and all?

sijinthomasdaniel

I love how the narrator says pinduoduo, it's super cute.

AlrightFry

bababa, all bs. China e-com creation tons of unqualified and bad quality clothing. If you are in china you can return easily. Then, these returned clothing would
be resale by the salers. But plenty of this shity clothing evently have on place to go. And dumb rich buyer in the developed country would become the target customer. Shein make this clothing is too cheap to return, and using the laziness and irration of those buyers, they can sale the products that on one would buy.
And continue to make them. And thanks for the clothing most are all bad quality, unfit, unwearable, those who develop a habit buy clothes on shein, would find themselves spend more money than they used to be. And tons of clothing always look bad since the cutting is so wrong while weared by the buyer

wwicing

Wait, I was about to shop here, would it still be safe?

stqrri

I'm just like responsible for 5bn of its revenue

aleynab

I suggest to you that go and study first. Study how e commerce business really works. Shein was using the data which their TikTok account recieved and they will decide which clothes design which they posted on TikTok and other Chinese fashion app will become trend and then once it became a trend, Shein order system will directly send the designs to their manufacturer for orders. Study so that you will know how e commerce business works.

jaketan