Why Shein & Co are so successful | Transforming Business

Fast fashion giant Shein is rumored to have made steps to list the company on the London Stock Exchange. It's the latest move for an industry that has been growing wildly in recent decades, but so has textile waste as people are buying more and more, and yet wearing items for less and less time. Where does this clothing end up when it's no longer wanted? We visit a clothing graveyard in Chile, home to the remnants of the US and European fashion industries. We also explore the possible solutions that are hoping to chip away at this growing mountain of "Ropa Americana."

Chapters:
0:00 Intro: Fast fashion, fast profits
00:36 Chapter 1: Where does fast fashion come from?
04:31 Chapter 2: The effect of online shopping
06:00 Chapter 3: What happens to recycled clothing?
10:42 Chapter 4: Stopping the flood of cheap clothing
13:55 Conclusion: A solution will need all of us

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[urbansenicar]

There's no reason why you couldn't wear a cheap t-shirt for years.
Price is irrelevant.

[Immudzen]

If people had to pay the full lifecycle costs of these garments they would not be so cheap. They are only cheap because the companies don't have to pay to fix the damage they cause. This is just a classic issue of externalized costs. These companies don't really make the economy better.

[markfan]

I don't necessarily like shein, but as a business, one can learn how or why it does well? For starters, they get ideas from everywhere, then produce small batches to test the water. They cut out the middleman as well. It's direct from factory to consumer. Somehow now that Zara, H & M, mango, all those western based fast fashion businesses can not find a way to compete, thus the bad mouthing and intentional smearing.

[goodcommunitylife]

At the thrift store that I used to work at, I always seen a lot of Shein clothing, and I always wondered why.

[henaimtiyaz]

Realising the cost of fast fashion on our pockets and the environment I prefer to become a more conscious consumer and own less clothes but of high quality in the future to prolong the shelf life of the clothes and contribute to less burden on the environment by contributing to less dumping of clothes into landfills causing less environmental hazard and contributing to sustainability.

[Yvonne-lskg]

Apparently stores like zara and Hm produce so much clothes that those who don't get sold get thrown out without being worn. It starts with the politicians. We need to put some pressure on these companies.

[Yvonne-lskg]

People say buy high quality. How do you know what's high quality. Like nowadays even expensive brands that are suppose to be high quality is really bad quality.

[catsupremacyy]

I love how informative this was for how much it's condensed! Great job 🖤

[Crackermonster]

The fashion industry way too shallow and generic today. What about choice of textiles, personal fashion assistance, styles, for ex. different cultural styles, feels like there's an opportunity to profit in other areas then just production.

[Idontwantahandle]

Is it my imagination or do clothes just appear to disintegrate after a few washes these days? I have a few old shirts that have lasted several years, but every new one I have bought in the last few years appear to only last a few months before holes or stretches appear.

[MariaCarabin]

Consume less, swap with friends or at swapping events, buy fewer, but better quality/locally/eco friendly made ans second hand (but also not too much, it’s also a massive industry). Skip fast fashion. But yeah, I get it: Temu etc. are so cheap…

I try to only replace underwear and basics (with better stuff) and only second hand shop once a year, 2-3 pieces a year.

[BliGh-hr]

People so worries about clothes in the dump but not the plastocs theys use everydau

[AliasHSW]

Apply VAT/tax surcharge to fashion items as such for electronic goods (in California) to fund recycling and research in repurposing the textile.

[johnransom]

I see sunshades everywhere in this video. If you sewed unwanted clothes together, there’s a sunshade. Jeans and heavy fabric could be tote bags. I’ve seen carpet underlays in cars and houses made of shredded clothes. Buy fewer better clothes.

[Prashant_Pandey]

EU :- any problem one solution "Increase the tax"

[darinherrick]

Meanwhile I’m transitioning to more expensive higher quality clothes that last longer. Bamboo boxer briefs that are $20 a pair. $120 hoodie with lifetime guarantee. Thick heavy jeans that my wife patches as they wear out. Berkinstock sandals that can just have the cork replaced after 20 years.

No, no, no. No fast fashion. Buy t shirts from American Giant. Wrangler jeans. Puma shoes (I’ve still never worn out a pair but resoled my fav pair twice for $10 each time.

Use shoe goo to repair when he glue on clothes starts to come apart.

Buy bamboo and cotton people. Avoid synthetics!

[NK-soep]

I have never been a fun of fast fashion or trends. I think people have been brainwashed to believe they have to belong somewhere or fit it that include designer brands. As those who are donating clothes, they are actually sold to 3rd World countries as second hand

[kolviczd]

Are More Expensive Clothes Actually Better Quality? - Hardly. We are paying more for the 'Brand Tag' rather than for 'quality'.

Price is not the issue here. If the world want people to buy less cloths, just don't give too many option in - design, brand, quality, and color. In that case, I'm sure not many people will want to buy the same cloths that they already have unless they really need to replace it.

[PaperBoat.]

What is slow fashion? Seriously I don't know what is fast and slow...

[Vacationandhomestead]

As a millennial I can say we believe SHEIN will make us hot and become instagram models.. also we’re broke. SHEIN gives you more quantity for your buck, (not quality) but I was looking for quantity… …. I’m defining my definition of quality as I age … anyway, great video!!