How to Target Facebook Ads in 2024

Learn how to target Facebook ads effectively in 2024 with these tips and strategies. Whether you're a beginner or seasoned advertiser, this video will help you optimize your ad targeting on Facebook for maximum results!

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[dangethyped]

Matt, the best Facebook ads guru in the game 🔥

[jovsta]

How do you structure a creative targeting campaign? I've been struggling with understanding the right way to do it from the countless methods being thrown online.

[paulius_ze]

Creative targeting and broad is the same

[ConnectorIQ]

I feel like since the ios update the targeting isn't the same.... I am always getting the wrong people clicking on my links and forms

[stachowi]

Great video, how does the Conversion API factor into all of this? Or using both the pixel and API.

Seems like the conversion API isn't as accurate as our DB records suggest, wondering if we have the API setup improperly.

What is your experience marketing a healthy weight loss app using paid ads?

[Om-ggtk]

Great video, Matt! I have a question. Per what I am understanding based on this video, I am better off going with interest based targeting if I haven’t had any sales on the item or my Shopify store yet, correct? For example, if I am seeing Father’s Day gift products on my new Shopify store, then it is better for me to go with interest based targeting selecting younger ages with interest like engaged shoppers, online shopping etc. rather going straight to advantage+ or the broad original audience targeting, correct? I would really appreciate your response, thanks!