Client Brand Design: The Entire Process - (Real Client)

Client Brand Design: The Entire Process - Part 1

Welcome to the first part of my ten-part series on the Client Brand Design Process! In this video, I'll be breaking down the entire process, from onboarding to offboarding, giving you all the insights you need to ace your client branding game.

In this video, we'll cover the timeframe, onboarding strategies, research and brand strategy, brand identity design, presenting your collateral, managing client feedback, offboarding, contracts, invoices, payments, and much more! If you're a graphic designer looking to level up your branding skills, you're in the right place.

🛠️ Templates and Resources
Throughout this series, I'll be sharing some awesome templates available on my website that match each part of the process. These templates will help you streamline your workflow and deliver stunning results. So, stay tuned for some fantastic resources to elevate your branding game!

📖 Backstory
To kick off this series, I'll share a real-life example of one of my first clients—a lashes and beauty distribution company owned by an old high school friend. We'll walk through the onboarding process and how it set the foundation for a successful branding journey.

📝 Onboarding
Learn how to effectively onboard clients through questionnaires, client calls, and project proposals.

🕵️ Research
Discover the power of in-depth research in shaping a compelling brand strategy. We'll explore target audiences, competitors, and brand purposes to ensure your designs hit the mark.

🎨 Creative Direction
Get ready to unleash your creativity! I'll guide you through preparing mood boards and presenting your ideas to clients effectively.

💡 Brand Identity
In this phase, we'll dive into sketching logo ideas using traditional tools and avoiding excessive influence from external sources. Learn to incorporate client feedback and deliver logo concepts that truly represent their vision.

📋 Collateral & Applications
Watch your designs come to life as we create collateral and mockups for the client's brand. Plus, don't miss the exciting Pandora sponsorship deal for a 50% off membership!
Use my code GC50 for 50 percent off.

💬 Feedback
Managing feedback is crucial to successful client projects. We'll discuss revisions, flexibility, and the importance of excellent customer service in building your reputation.

👋 Offboarding
As we conclude the project, I'll guide you through the offboarding process, ensuring everything is wrapped up smoothly. Explore the use of Google Drive and a special goodbye package to leave a lasting impression.

📎 Links and Sponsors

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Pacdora - 3D Mockup & Dieline Generator
50% Off Discount Code: GC50

Follow Me On Instagram!

My Patreon

Check Out My Website

For Design Inquiries, Please E-mail

Remember, each step of the process is crucial in creating a powerful brand for your clients. Thanks for watching, and I'll see you in the next video! Happy designing!

[abiconnick]

As a self proclaimed nosey brand designer I love videos like this as I get to see (and learn) how other creatives structure their projects! Looking forward to seeing more 💛

[Diego_Cabrera]

As a web designer, the dream client is one that has their brand beautifully laid out by someone as talented as you. Keep it up!

[aaralyndoesthingsYT]

I just want to say, as a graphic design student who wants to start taking clients and build my portfolio, THIS IS SO HELPFUL. I’ve always wanted to take clients and had no idea where to start 😵‍💫 I’m glad I stumbled upon this series and I can’t wait to take this info and put it into action!!

[thangnguyenchien]

Thanks for your tips and I really appreciate your attempt of making this video. Love your colorful vibe and attitude. Hope in the next video you can turn down the background music volume a little bit 🎁

[beccaleighbeauty]

I’m surprised you don’t have more subscribers! You are soo amazing, in depth and detailed. Please keep up the great work!! ❤

[alisa_hanes]

Thank you for the great work! Love to watch other designers work flows. I love that you research colors, typography sets and photography styles before designing a logo. That’s genius! I usually go in reversed way and sometimes it’s frustrates me and affects my decision making.

[irisvoilet]

That was the best video I watched, so informationalll! I will be waiting for the whole series ;)))

[farzanaali]

Can you please please make a video on how to use specific tools on illustrator like the pen tool and the pencil tool? I am an aspiring designer and I struggle really hard with these tools, especially the pen tool and I cannot find anywhere where they explain in a beginner-friendly manner. I would appreciate it, I am sure a lot of others will too. Love your work so much, true inspiration x

[ChickIgloo]

Yay! You posted. Great video... can't wait for the series.

[moonchnniee]

omg your deserve so many subscribers! you are amazing graphic designer.your process is amazing, complete and extremely professional. ty so much for this video!

[mirmn]

I love yout personality! This video is very entertaining! Love your setup and that cheeky cat in the back

[racheldasilva]

Thank you Gloria <3 super thorough and helpful 🎉

[ayushipal]

thank you so much for sharing the whole process❣ can you make a video about your first client, how it went and do's and don'ts to avoid mistakes...it will be really helpful🤗

I've been wanting to understand brand identity design for so long but i haven't found anyone who describes each process so well!!! This was an amzing video extremely informative and clearly shows your passion and dedication! Love it!! Thank you so much for the help!

[leonildedigitalbranding]

This is information, thank you so much for sharing ❤

[milenavarela]

Hi!! This is super heplful. I´m just starting and I still don't get the courage to start cause I want to be well prepared with a decent portfolio. I love the way you organice your tasks. Beautiful designs <3
PS: sometimes the background music its a little loud

[tsukiglow]

New subscriber here! The logo you came up with was so pretty! I love your design style, this is such a helpful series, especially for aspiring designers (like myself)

[lucybryant]

you are a LEGEND! Explained everything so easily - I have been feeling so overwhelmed by the whole process but thank you for being there!!!

[kawsydaisy]

Currently trying to learn branding for a clothing line im trying to launch. This series will be so helpful! Thank you!

[Hadar.ben]

You are so professional and cool! thank you for that amazing video.