How to Optimize Website Conversions by Improving Your CTA

A simple way to get more of your visitors to convert is by optimizing your call to actions.

The first thing you need to do is not use generic words. If your call to action says "buy now" people are less likely to convert compared to if you used a benefit driven call to actions.

For example, on my site, which is about marketing, my call to action text is about "increasing traffic".

Also when you use images on your website, especially if it is images of people, their eyes should be looking at the call to action. This way people focus their attention on your call to action.

If you also add time sensitive words, such as "today" or "free trial" or "grow your traffic today", you are more likely to get more CTA clicks.

And last but not least, make sure you place your call to actions in the right places. Look at where people scroll using Crazy Egg, and make sure your call to actions are in the right place.

[rauthbitu]

Good one. Neil . Appreciate it .

Neil if I am doing blogging . Then can I able to add CTA to generate more Subscribe. And which keywords are really work well for more Subscribes.

Cheers
Bitu Rauth

[savvycreativechristina]

My CTA on my email capture page has a button that says "Watch my Free Videos" and when they sign up they get a free 3 part video series. It's not converting and I'm not capturing many emails. Should I stop offering videos or continue to test different pages and opt in lines and CTAs?

[rishabhmalviya]

please advice me astrology related website design