Anchor Statement—is your brand's bottom line

Karen Leland answers this and more questions on my new podcast.

Anchor Statement—is your brand's bottom line -
"It's really this idea that you have to be able to say what you do in a very precise, concise, understandable way. It's amazing how many people I'll ask, what do you do? And they don't have a good answer for that. They're all over the place, right? And one of the things I've found is that if you can't answer that question, and again, I call it the anchor statement because it anchors the brand, but a lot of people call it an elevator pitch If you can't answer that quickly and easily and in a pattern that people can understand, they'll keep nodding their heads, but they're really not listening. They stop listening. Part of defining your brand is you have to be able to say what it is that you do, what you bring to the table very quickly, very easily. That's the Anchor statement."

This is just an excerpt—Listen to the full episode here:

Visit the podcast page to learn more:

Karen is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm.

Karen is also the author of the book “The Brand Mapping Strategy”.
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#branding #personalbranding #anchorstatement