Watch market update: Rolex, Tudor, Patek....

Time for an update on the watch market and punching a whole in that whole "investment" thing.

[TrumanBurbankFE]

Why is it bad? It's very good news for true collectors like us. We get rid of flippers and shady second hand dealers. It's a win, win from my perspective.

[shinyhappyshibas]

I am glad. Sick of these absurd made of valuations, watches sitting in safes, ridiculous IMO.

[MJR]

Art used to there for enjoyment, then it became an investment. A house, a place to live, now an investment. A car a means of transport, now an investment. A watch an instrument to tell the time, now an investment. Sadly, society is underinvesting in getting itself smarter. Buy the watch you like, enjoy it and if you or your heirs make money off it, consider it a gift from above.

[vdbdg]

Well, let's remember that this is the normal. We just went through abnormal years. All watches should dive from retail because there are loads of them and their actual value is about 1/3 of retail.

[tomtech]

There's no faster way that I lose respect for anyone in the finfluencer space than when they allude to a watch being an investment or holding value.

[agg]

I remember when I bought my first luxury watch. I bought a Breitling Avenger Chronometer. Someone told me “Breitling doesn’t hold value in the secondary market.” My response was “I didn’t buy it to sell it. I bought it wearing.” I still wear it. Great video, per usual.

[shanghaiffgg]

I'm a collector of Breitling watches. I buy them with disposable income and I have never sold a watch. I wear one everyday and it always makes me happy. When I die I will leave my collection to my two sons. This is what watch collecting is all about. I don't care about hype, resale value and investment.

[billb.]

I buy watches to wear and I buy what appeals to me. I’m not worried about selling it later.

[Time_Passages]

I tend to buy my watches used. My Omegas and Tudors were all purchased second hand. I bought watches that were months old by less than retail. The drop for Omega is less than for Tudor, which is indeed enormous. My anecdotes match your data perfectly. Needless to say, this is another great video. Keep up the good work.

[borassictime]

It’s not just the high end. Volumes are significantly down in the under 2k, under 1k, price segments. Justifying *another* watch purchase when you’ve got alot of them already gathering dust gets harder and harder when other expenditure takes priority.

[BLR]

I used this downturn to my advantage and picked up a mint BB58 blue (3 years ago it was a hype watch) for 45% off retail. For $2500 it’s one heck of a value and I love the watch.

This is the huge advantage for collectors to the downturn.

[PocketWatchTime]

Watches are definitely not investments — loss of price over time plus don’t forget the costs of selling. Buy watches because you love them.

[steven]

Rolex is still ridiculous. Need to look at it from 2019, as opposed to 2021.

[moctzal]

Saturday morning coffee with a new video from Mike. This is the life.

[johnwickstuntdouble]

I was an old-school values investigative newspaper journalist 30 years, and this is absolute professional A1 explanatory journalism. Another fantastic piece. Thanks 🙏

[rickymherbert]

I have never bought a watch as an investment and I have a selection of the three brands you mentioned. But all were purchased for the memories they were associated with or, generated thru the buying experience. Whether these memories are for me, my two daughters and more importantly my three grand children. Who I hope will have that quiet smile and think of me as they tell the time many years from.

[John-wfif]

I work in finance. This is just the beginning for many assets like watches. Buckle up.

[rajann]

Rolex F***ed around & Found out! Never disrespect your customers.

[vietmontague]

Another wonderful video. Need more of these videos to just remind myself that watches are not investments but just fun toys.

[koen]

Thank you for all of your great independent reviews/analysis. Great information and not a sellout like most watch youtube channels. You do not have your own store or watchbrand. You do not get free watches for reviews. Just great videos from a true enthousiast.

Keep up the good work! Hope your channel will continue to grow!