What is the Paradox of Choice? Influencing through Selection

Have you ever had so many choices that you simply could not make up your mind? It’s called ‘overchoice’. And we are less happy when we have more choices. Barry Schwarz called this ‘the Paradox of Choice’.

Watching this video is worth 2 Management Courses CPD Points*.
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Influencing and Persuading
This video is part of course module number 2.6.3
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 3: The Psychology of Influence and Persuasion

Other videos in this section include:

= = LESSON NOTES = =
As the number of options increases, not only does the difficulty of making a choice grow; so do the consequences of getting it wrong. The result is that if you offer somebody too many choices, they will be less likely to make a decision; instead, they will put off the decision.

We want choice ...
But, too much choice, while appealing, hinders decision-making. Overchoice creates Overwhelm.

We make decisions most quickly and most confidently when we have a small amount of salient information.

= = RECOMMENDED EXERCISE = =
1. How do you respond to overchoice? Think about times when you have had to make a decision with lots of options. How did you find it? Did you narrow your choices? How did that affect your decision-making? (2 MC CPD Points)
2. Notice when you need to offer people choices or secure decisions. What can you do the next time this happens to reduce choice and get a decision more effectively? (2 MC CPD Points)

= = DOWNLOADS = =
Free Resources
Paid resources

= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
📖 Excellent books at a more advanced level

⭕️ Links to our book recommendations are affiliated through Amazon

= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
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- If you also carried out all of the recommended exercises, score a total of 6 MC CPD points

00:00 - Overchoice and The Paradox of Choice
00:32 - No Options?
00:46 - Effortful decisions
01:18 - Lose vs gain
01:45 - Too many choices
02:03 - The Paradox of Choice
02:54 - Overchoice
03:22 - Too much information
04:55 - Summary

#ParadoxOfChoice #ManagementCourses #Overchoice

[ManagementCourses]

We think 'more choice is good'. But it's not, if you want to influence someone. That's the 'Paradox of Choice'.

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[KnowledgeFoundation]

You are great professor. I have been learning about social skills through your videos. Keep doing what you do best