Why You Should Use Responsive Display Ads in Google Ads

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In this video, we discuss why responsive display ads are an absolute prerequisite when running Google Ads campaigns.

Using responsive display ads ensures you'll have a broader and more effective reach while giving the machine learning platform within Google Ads the information it needs to effectively split test your ad collateral.

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What bid strat you recommend using for display ads? Do we treat it similar to our search campaigns starting with manual cpc and move to smart bidding?

youme
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Amazing content as usual. Thank you! Is it true that google is giving more impressions to RSAs (Responsive Search Ads) than to ETAs? I find that my ETA copy is far more convincing than all of the random combinations on my RSAs, but for some reason I keep getting more impressions on the RSAs.

husseinfarghaly