Interpretive phenomenology analysis and coding in qualitative research (IPA)

IPA or Interpretive phenomenological analysis is a key method in qualitative research, and is about more than just the analysis and interpretation. This beginners guide introduction video explains how roots in psychology mean it should be applied with a nearly therapeutic eye, and how it affects all parts of the research design. It also shows practical examples of coding and interpreting qualitative data with IPA, and explains concepts like double hermeneutics. Read more details on our blog post on IPA:

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[SarahChastain-nixs]

This was extremely helpful. I’m defending my doctoral proposal in one week. Thank you!

[tasaduqhidayat.official]

My doctoral presentation is next week and I am using IPA. This video helped me to understand the work of the entire 3 years of my PHD. Thank you so much!

[LeslieCogorno]

I propose my dissertation this week and this video really helped!

[marisolvalentin]

This video was extremely helpful for a graduate research class.

[sixthsix]

amazing video - ive watched this so many times and its so good, thank you.

[CharlesTe-ywph]

Can you use it to to find out how employee make sens of existing CSR initiatives in their organisation?

[MarianneGush]

How subtle or substantial would the addition of a narrative approach be in IPA - narrative phenomenology?