How To Generate Leads on LinkedIn - LinkedIn Lead Generation Tutorial

A step-by-step LinkedIn Lead Generation Tutorial on how to generate leads on LinkedIn.

Top Trending Playlist:

0:00 Intro
1:20 Optimize Your LinkedIn Profile
3:50 Sending Connection Request on LinkedIn
7:40 LinkedIn Outreach & Sending Your First Message
11:06 Following Up
12:39 LinkedIn Marketing

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LinkedIn in one of the most effective ways to get in contact with your dream clients.

There are more man 700 million members in over 200 countries.

And a lot of these LinkedIn members are high-level decision-makers that can but your products and services.

But even if this is the case, a lot of people still have trouble connecting with their clients to book appointments.

From sales development reps, business development, account executives, account managers, freelancers, and entrepreneurs, is you're doing any B2B sales and prospecting, you probably have this challenge.

After helping thousands of sellers with this problem, I've discovered it comes down to two main challenges.

People can not get their prospects to accept their LinkedIn Connection Request
If the person accepts the connection request, they don't know what to say in the first message to book an appointment

Step 1) Optimize Your LinkedIn Profile - Most salespeople fail to generate leads on LinkedIn because their LinkedIn profile is not optimized to bring value for their prospects. For any type of LinkedIn lead generation to work, make sure you're talking about how you bring value to your customers instead of just talking about yourself. Your LinkedIn profile is not a place to list out every type of service you offer. Instead, focus on what problems you solve for others.

Step 2) Sending Your Connection Request on LinkedIn - After optimizing your LinkedIn profile, the next step is to send a connection request with your prospect. You either use the default LinkedIn connection request or write your own custom LinkedIn connection request to increase your conversion rates.

Step 3) LinkedIn Outreach & Sending Your First LinkedIn Message - When it comes to sending your first LinkedIn message for lead generation, I recommend starting a casual conversation and asking questions to understand the prospects' pain points. You can ask for a meeting on the first message or ask for the meeting later once you get the conversation going. The key is to test both strategies to discover which LinkedIn lead generation strategy works best in your industry.

Step 4) Following Up - My recommendation is to follow up one to three times after your initial message. Sometimes people mean to respond to your LinkedIn message but get too busy.

Step 5) LinkedIn Marketing - As you start connecting with more prospects, make sure to consistently post content on your LinkedIn page at least a few times per week. Posting content daily is more ideal for building more authority with your prospects on LinkedIn. Some content ideas include sharing videos, quotes, pictures, and long-form copy. Just make sure your LinkedIn content marketing strategy aligns with your business. As you post more content on your LinkedIn feed, you gradually become an authority to your connections, which increases your conversation rate from stranger to book an appointment.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

CONNECT WITH PATRICK DANG

#patrickdang

[FactusCreative_]

I reached out last week to a very good individual to connect with. He must have looked at my profile and came back with: "So let me understand. Do you really want to know how I lead sustainable development initiatives or do you justs want to sell me brand marketing services?"

I responded with: "I actually do want to know about your sustainable initiatives. I'm striving to always learn about it from all perspectives since this is my niche. If I can collaborate with you or others with branding, so be it. But I'm seeking to surround myself with smart people who give a damn about making positive impacts on the earth."

[angelacarpenter]

I have just come across your videos this morning Patrick and have watched about 5 so far.... So very helpful - thank you.

[bjornschillmuller]

Hey Patrick.

Thank you for this video. Among the many specialists in LinkedIn social selling, there is a lot of strange advice. I find your approach perfect and honest. It only confirms what I am doing.

You have already won me as a follower. I'll also watch the other videos and look forward to new, more valuable content.

[williamcastellon]

Your videos are great buddy, I find them useful and mindful because I am starting in the BDR business for a large company and with your help I hope to have overbooked my calendar in the near future. Thanks Patrick.

[rajrajsharma]

Hi Patrick! I have been watching relevant videos on lead generation and yours are simply are the best.

[mahmoodsanglay]

Great content, combined with great presentation skills, constitute a powerful media presence. Well done Patrick and thanks for offering exceptional value.

[michellehy]

Been checking out your content and I love how you break it down so its easy to digest. Thanks!

[James-ZHY]

Thx for offering exceptional value.Enjoy your video sooo much!

[angelicabarcelona]

Amazing! This is actually helpful especially for newbie like me not having idea how to do lead gen. It's easy to digest

[AgencyFastTrack]

Patrick Dang - How To Generate Leads on LinkedIn - LinkedIn Lead Generation Tutorial was really helpful. I have been shy about doing any marketing via LinkedIn but you have helped me understand it much better. Thanks, great video!

[anajanelliemontinola]

Wow this is the third video that I have watched from you and I must say, you're really great at sharing your knowledge. Very simple but I learned a lot!

[konstantinnehel]

Hi Patrick! Thank you for your video, it's very inspiring. We started a new company in Ukraine not long ago, and the only way for us to grow is to get new clients from abroad. I really hope your tips will help me to pitch a new client on LinkedIn.

[aadilkriel]

This has completely changed my perspective on LinkedIn. Thank you Patrick, excellent content 🙌🏽

[jbnqqwp]

Hi Patrick!!
Thank you for creating such fantastic content. I recently discovered your YouTube channel, and you've been extremely helpful in my job search for BDR.
I was wondering if you have already uploaded a video that explains the most powerful questions to ask when generating leads for the first time you contact a customer?

[mymarketingdeptuk]

What an amazing video! Your creativity is an inspiration to others. Good luck.

[rachellepalmer]

You are more fun than anyone, Such a lovely video

[jamesnicholson]

Just subbed! Your advice is awesome mate!
I am just about to take on my first ever B2B Sales role with very little experience and things like this are making me so much more confident and excited! Keep it up :)

[dharapatel]

Thanks Patrick
Really helpful content . Keep It Up.

[madhavgoenka]

Another great video Patrick. I have watched most of your videos and am really loving them and getting a lot of value. Thanks a lot. But I also have a quick question after watching this video - Is LinkedIn Cold Outreach better or Cold Email? (in your experience)

[roostersupply]

Thanks for sharing Patrick. Your tips really hit home, and I have been on LinkedIn for nearly as long as they have been in existence..