UTM Tags & Tracking [Beginner's Guide]

Comprehensive beginner's guide to UTM tags for Google Analytics, Google Ads, and Facebook Ads.

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[playtime]

UTM stands for "Urchin Tracking Module" - Urchin Software Corporation was acquired by Google in 2005 and their software became what we now know as Google Analytics.

[hagarmohamed]

i have question please
do you mean in utm-medium = referral == referrral equal emails or cpc or website?

[jasonyang]

Great content, just another question. Is Facebook able to read the UTM tags, so we can create LAA on Facebook based on the UTM tracking?
Not sure if you understand me:)
This will happen in the scenario when you run many ad campaigns across different platforms like Snapchat, Pinterest, then you want to retarget them on Facebook with more juicy data from Snapchat. (as you might know, we can get a lot of traffic from those cheap platform, so we have to segment those traffic, and use the good one, retarget or create LAA on Facebook.)

[nikolanikolov]

do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?

[shell]

Hey - I am outside the US. Could you please email me the UTM Tag Organizer?

[jlydon]

From that long meeting you spoke of, - did you ever figure out what the problem was with analytics and Facebook reporting? I've got huge problems of Google implying that Facebook is massively over-reporting. Facebook rep had no clue how to explain it.

[Guilopes]

Everyone says that I should put "cpc" as medium if it's paid facebook (e.g. Facebook Ads). However, google's support page for "Default channel definitions" only list "cpc" as a medium for Paid Search. How should I do it?

[kordelltrucksales]

Can't you just look at the numbers on facebook itself? I don't understand why this is helpful

[robertgurnon]

not very good at explaining the structure