The Attractiveness Principle | Influence - The Psychology of Persuasion (Robert Cialdini)

This animated explainer video discusses the psychological phenomenon of how someone's attractiveness can act as a powerful influence in our judgement, based on the book Influence by Robert Cialdini.

Although it is generally acknowledged that good-looking people have an advantage in social interaction, research shows that we may have severely underestimated the size and reach of that advantage.

Source: Influence (Robert Cialdini)

The content presented in this video is for informational and educational purposes only and the ideas, concepts and book excerpts presented do not belong to me. This video does not intend to infringe upon any copyrights or intellectual property rights of the book's author, publisher, or any other related parties.