Is the 2024 Toyota Tacoma TRD Pro a truck WORTH the price tag after a DRIVE?

FIRST DRIVE: The Tacoma is all new for 2024 and now it is time to experience the first hybrid version of this truck. On the outside you will notice the color call "UNDERGROUND," TRD off-road wheels and lifted suspension. On the inside you will be welcomed to soft-tex seats with TRD stabilizer system, and all new tech. Under the hood is a 2.4L turbocharged paired with a hybrid system to produce 326HP & is mated to an 8-speed automatic transmission. Is the 2024 Toyota Tacoma TRD Pro a truck WORTH the price tag after a DRIVE?
**Please click the link to get your Raiti's Rides Merch!

videography: Steven Flood 🎥

[kickstand]

I really appreciate the way Joe tells us to sit down before calling a price. Because $67K can make someone very light-headed. That is madness!!

[SansooIan]

$63, 900 before markups.
Quick math:
$6, 400 down (10%)
+ tax and interest (7.64)
60 Months Payment: $1260
@12.5% of take home pay you should be earning $157, 500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck).
National average wage (US Census): $63795.
Percentage making $150k annually: approx. 8.3%
5 Year price increase Toyota Tacoma TRD Pro:
2019 MSRP: $42, 960
2024 MSRP: $63, 900
49% increase
Wage growth 2019-2024: 1.7% (Source: US Treasury)

These price increases far outpace inflation and wage growth.

Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.

[youngcinfamous]

67K!??? yoooo they are out of their mind. for a midsized truck?

[sergiusmaximus]

I thought to myself...fake vents, fake carbon fiber, small cab, and then you said the price 🤯 I literally turned off my ears once I heard that, then I remembered you are just the messenger. Still love the videos, Joe.

[konglee]

Don't forget about the Dealer Markups.... so basically it's about $70, 000

[TonyU]

67k… I was going to trade my 2024 Tundra TRD Pro for this truck. After hearing the price I think I’ll just keep the Tundra

[jimmix]

Anyone remember when a decent pickup was $30, 000? Ahhhh, the good ol days…

[TacoRob]

Toyota has lost their mind. There’s no way in hell I would pay that kind of money for a midsize truck. I go get me a full-size mid range truck if I was going to spend that ridiculous.

[tedbell]

67k is just insanity. I think 45k max is where this truck should be and even that's high. They can keep these trucks I'll never pay that much for a 4 cylinder pickup truck.

[tomdrummy]

This gives a new meaning to “morning Joe “ ☕️

[franzvanjulio]

Joe, great skill demonstrated while driving at high speed. You were able to maintain a consistent flow of conversation. Most people would not be able to put together one sentence during that drive.

[jmu]

Love the way the truck looks, but 67k with no room in the rear seats is a deal breaker.

[mistamaog]

I'm impressed that you were able to talk to us about the truck while also confidently going through that off road course!

[sergeantsnugglez]

Lets be real...this trim should be about 40k. 67k? BMW M2 price for a midsize Toyo Truck.

[Jellyballs]

Toyota just lost me with these insane prices. 👎 Not in the market for a truck anyways but still enjoy watching all your vids!

[ElJefe]

67K is what I paid for my Toyota Tundra 2024 Platinum TRD OFF road package. I'm sooo Happy 😎 🤣. Good Job Joe as always!!

[kervensferdinand]

Joe I stayed up so I can watch your first drive for this beautiful Trd pro Tacoma 2024

[rogiste]

This is why I love your channel -- You had the Toyota Rep. SCARD (18:09) -- I think we should wait -- the engine is beyond new - a lot of power for a turbo 4cly

[Aschoolbusandsimulatorfan]

Yes of course Joe & I would buy this truck.

[oQoDanieloQo]

I know GMC ain’t known for their reliability… but I paid 67k for my Sierra AT4. Can’t imagine paying that for a midsize truck