Factors affecting/influencing consumer buying behaviour in marketing (4 Factors)

Hello friends.

In this video, I had explained factors affecting/influencing consumer buying behaviour in marketing with different examples in each point.

There are total four category of factors included in this video.
First category is cultural factors, which includes culture and subculture as sub point.

Second category is social factors, which includes reference group, family, role and status as sub point.

Third category is personal factors, which includes lifestyles and occupation as sub point.

Last category is psychological factors, which includes perception and learning.

Each and every sub points are explained with different example.

Following points covered.
TIMESTAMPS
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:43 Cultural factors affecting consumer buying behaviour (culture and subculture)
1:59 Social factors affecting consumer buying behaviour (Reference group, family, role and status)
4:05 Personal factors affecting consumer buying behaviour (Life cycle, occupation)
5:23 Psychological factors affecting consumer buying behaviour (Perception, learning)

I hope you enjoyed the video of Factors affecting/influencing consumer buying behaviour in marketing.
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[AyushVerma-bime]

🎉😢😢🎉🎉 wowos genisy bhau 🎉mazaa aa gya usrc

[sdey]

So to the point explanation it helped me a lot for my upcoming exam. Thank you so much.

[aeroloco]

Can influencers be categorised under the reference groups?

[qmahtorahul]

Advertisement ko hum reference group mai le sakthe hai

[AyeNyeinMyat-od]

Are Consumer behavior and consumer buying behavior the same?