I Reverse Engineered the Perfect Business

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[trekgreenwood]

It’s crazy to think most entrepreneurs be selling this information for tens even hundreds of thousands of dollars, and here’s Alex giving it out for free. 🐐

[lauritzdavidjr]

"All the wealth that you want in your entire life is on the other side of a few hard conversations."
- Alex Hormozi

That hits in the heart.

[TheBrettWay]

Business schools across the world are shaking rn..

[honestlife]

This is the type of long form ultra high value content Alex is best at. Thank you!

[tqcmod]

Now we just need to see the ZRT44H price also move in the same direction as these charts. Up. Very Up.

[ejazbinhendinyc]

Value Acceleration Method

01:56 3 Variables That Matter
02:58 1) Leadership Team In Place Running Day To Day
13:02 2) Marketing Without The Face Of The Founder
16:03 3) Delivery Without The Face Of The Founder
19:53 4) Multiple Reliable Acquisition Channels
28:34 5) Reliable Recurring Revenue
37:22 6) Diverse Customer Base
41:14 7) Automated Metric Tracking
48:26 8) High Cash, Profitable, Growing
55:41 9) Audit Ready Financials
59:32 10) 5MM+ in EBITDA

[michellecelesteNW]

I hate to say this but I learned more in this one hour video in business than I did in 2 of my business classes at college. THANK YOU

[lucaswilliams]

I love the old style, long-form content blended with the new-style editing. It’s like the best of both. Thanks Alex

[ddfelder]

We all know Alex provides high level value but can we shout out the editor too? 😂 great job 👏🏾

[abrahamekewedaye]

This could EASILY worth 10 times more than some MBA programmes out there. And it is unreal how such wealth of business knowledge could be distilled into a video...for FREE. Damn it. I will review this video 10 times or as many times it takes to internalise every single line of info here. I don't even have a business yet, but with this at the back of my hand, I will be dangerous!

[DuckyDee]

Haven’t even started it yet, but when I see the board I know it’s a banger baby

[action_man]

39:35 Alex's drawing skills are the gift that keeps on giving

[alekseybenitez]

As a CPA (Ph), I appreciate Alex mentioning audit-ready financials. Business owners usually smaller ones do not take their financials seriously. That's why they hire inexperienced bookkeepers from developing countries instead of experienced accountants who can tell them their story in numbers

[lopeza]

Sat here and made more notes from this than both the courses from your books combined.

More of this type of content please!!

And thank you hormozi for being the invisible mentor to many ✊

[janosaudron]

Thank you Alex for your genuine content, selling nothing but helping everyone with their businesses!

[ZainHarduwar]

I've watched most of Alex's videos and this one of his best. Certainly the most underrated. Keep up the awesome work!!

[wolfofdubai]

How to describe Alex Hormozi? An absolute spectacular BUSINESS PHILOSOPHER

[Alexans]

This is the best kind of content you are putting out Alex. Love the stickers and printed photos. Really makes it different

[davidsjelin]

Guys, honestly was of my favorite videos you have ever done, the info, the flow, the entertainment, well done 💪💪💪

[dotpenji]

Your presentation is truly impressive! Could you share some practical steps or tools you recommend for someone who's looking to develop multiple reliable acquisition channels for their business?