TOP 10 MOST EFFECTIVE BRITISH ADVERTS | American Reaction

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TOP 10 MOST EFFECTIVE BRITISH ADVERTS

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[k.v.]

"There's no hope in these". I think, to the contrary, that there is a lot of it. While the images show the very harsh realities we face, the fact the ads exist, and are made by charities/institutions that fight those realities, gives hope. The fact we're revolted, shocked or disgusted shows there is hope. We feel that way because we haven't accepted those realities.

[azaldie]

There's a reason why these are all the most effective adverts - it's because they don't sugarcoat, they don't build a fantasy world where it always has a happy ending - they show you the reality of people in the situations portrayed in a brutally raw fashion. It is heavy, but like was said in one of the ads can be said for all of them, really. "Just because it isn't happening to you, doesn't mean it isn't happening."

[andyd]

If these adverts help even one person, then they have done their job.
They really get the message across.

[richardanderson]

UK charities have for a while made a conscious decision to be brutally honest about the brutal reality of the issues they are trying to address. It's a deliberate decision to shock, rather than sugarcoat. Seeing them together like this is a very emotional, intense thing. They will normally appear amongst a normal ad break, next to food ads or gadgets. They are made to demand attention, to grab you by the throat.

[sookibeulah]

Good on Emma Thompson (Oscar winning actress) for shooting the anti-trafficking ad. It was heart wrenching.

[DruncanUK]

Props to you for getting through that. Those ads are pretty hard hitting, but if just one of them changes someone's life then they are all worth it.

[rebeccaabraham]

If an advert doesn’t make you flinch… or start choking-up - it isn’t doing it’s job!

[DavidStruveDesigns]

Honestly, they've actually _toned-down_ the intensity and brutality of these, compared to how they used to be back in the 70s and 80s. I still vividly remember the trauma of seeing the PSAs (Public Service Announcements - which is actually what these are, not "advertisements") from back then, even to this day. I actually wish someone could find the earlier PSAs and make a compilation of them on here for people to react to ... it would be interesting to see a comparison of what people think about the earlier ones compared to the ones made today.

[sandmansleeps]

To this day, I still remember the video of the little girl hit by a car.

"Hit me at 40, there's an 80% chance I'll die"
Then her bones snap back into place and blood goes back into her body as time rewinds, and she gets dragged back out into the road, before suddenly waking up and gasping.
"Hit me at 30, there's an 80% chance I'll live."
"There's a speed limit for a reason. Think."

[peterfhere]

Number 2 featured Emma Thompson, the Oscar award winning actress.... Pretty powerful stuff, all of these, with serious lessons for us all.

[futtejanas]

the last one could have said "Ukraine" and been published yesterday....

some things just don't change.

[kevi]

Well done for getting through these Heidi. These are obviously hard hitting but they save lives. As a compilation one after another, they seem that little more brutal. As much as its a shock to see these, especially first time on TV, I'd much rather see an advert that attempts to change or save peoples/kids life's than some mundane car insurance firm desperate for custom. Great reaction, as always Heidi

[ctriis]

Basically the idea behind these kinds of ads is that the most effective way to make adults take safety precautions seriously is to show them kids dying from lack of safety precautions.

[bobclarke]

The lady in no 2 is the great British actress Emma Thompson.

[mervinmannas]

The one i really remember of these as being effective was the first one as that weekend many DIY and Homeware shops ran out of smoke alarms due to people getting one or replacng old ones

[Argrouk]

They were viewed singly, watching them in a block is harder.

The UK has a complicated struggle with greed vs compassion. Large parts of the country want to follow the US model, but other parts want a fairer society. We literally have angels and demons pulling us in both directions. We have wonderful organisations, charities, communities, but they are often battling or corrupted by greed and self interest. Our advertising agencies in the days of broadcast television were top notch, working equally hard for corporations as good causes, making high production mini movies to sell a message. Certain things we don't sugar coat, we don't do happy endings for the feels. Our longest running TV shows and soaps are grounded in realism, even our movies are less flash than their Hollywood counterparts.

There are cultural differences beyond the obvious that are hard to define.

[AlienDenzil]

Normally, they'd be on TV rarely, so I've seen most of those, but spaced out over however many months and even years. Seeing them in compliation format like this is just brutal. These are examples of life for some people though. Absolutely heartbreaking!

[goeegoanna]

Empathy creates families, friendships, fellowships and societies, using it to stir change can be powerfully effective for good or bad. Here it teaches us to be better people and it was done so well.

[Someloke]

We don't piss about with our advert, over here. One of the memorable ones is an Irish drink/drive advert where an entire class of nursery (kindergarten) kids get flattened by a car.

Americans in general aren't ready for the gritty, dramatic, graphic and shocking lack of hope or positivity from our PSA style way.

I will say one thing too, if this got to you, Heidi, NEVER watch the "Cowboys and Indians" Safety video from the 70's.

[thegreenmanofnorwich]

The first barnardos one with the guy is more hopeful - it shoes that he grows into someone happier despite a horrible start. With these, you can't address a problem if you can't see it, and sometimes we have to be forced to see