How to increase B2B SaaS website conversions - quick audit (before and after!)

Conversion optimisation audit of a B2B SaaS homepage. See the before and after improvements - where the copy becomes more punchy. 🤓

And in case you're new here...

Hiiii! I'm Myra - a conversion copywriter and brand messaging strategist for B2B SaaS. I helped increase revenue by 374% from a funnel revamp.

I'll review the homepage for my client LEO. Performing an audit for UX design and copy — so the client can understand how to increase conversions.

The client’s family and friends say it takes them 3 web pages to finally understand what LEO does… 😬

So there's a strong need to make the sales pitch MUCH clearer.

I'm going to be looking for opportunities to be more:

- Punchy
- Persuasive
- Helpful
- Readable

Chapters:
0:00 - Intro
0:44 - Hero section: weaknesses
2:03 - Hero section: visuals
3:15 - Hero section: copy
6:36 - How it works: visuals
8:55 - How it works: copy
17:25 - Social proof: visuals
18:16 - Social proof: copy
19:29 - Closing CTA section: visuals
21:35 - Closing CTA section: copy
24:11 - Email footer
26:06 - 3 recommendations for increased conversions

For context, this client said they wanted to keep the headline “Global Innovation Marketplace” and their tagline of “Discover. Connect. Innovate.” So that’s why I didn’t change that copy.

Referenced in this vid:
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If you need punchy messaging, you better dial up the Myra bat-signal. Hop on a consult call with me here:

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🤗 Come say hi - here's where I hang out...


Thanks for watching!
~ Myra ~

#Startup #ConversionCopywriting

[Sully_one]

Hi myra, Caleb introduced me to your work, couldn't reach out for on linkedin for some reason, wanted to ask you if you think it's worth it to learn saas copy in 2024 and what resources do you recommend so we can get started? thank you very much