How to Price Restaurant Menu Items

Restaurant Owners... In the industry there's really only two ways to set prices on your menu and most restaurants are doing it wrong. Watch the video as I explain what these pricing models are and choosing which one is the best and tips on how to implement it.

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At The Restaurant Boss, I post weekly training tips for restaurants and bar’s. Tips range from food and labor cost, to restaurant specific marketing and management. I welcome you to check it out and sign up for my FREE video training series.


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Please be sure to like this video and leave your comments or questions below as well as share this video with your friends, co-workers and other restaurant owners, managers and operators. I promise to respond to every comment or question!

Thank you,

Ryan Gromfin
The Restaurant Boss

[Therestaurantboss]

When was the last time you raised prices on your menu?

[alleyzon]

Just Wana say thank you mate. Ive just started a chefs apprenticeship.. the first task I've been given is creating a simple 3 item bar menu for this establishment I'm working at. So this video is a huge help.

[advdwalt]

Starting a food truck South Africa. What you said made a lot of sense. Was struggling because I used the first method. Second one.. Market- is like a breakthrough. Unspeakably greatfull

[riotgrrrl]

Thank you so much! I’ve been in the culinary industry for years and am just now starting to venture out on my own. Your market minus model makes so much sense... I almost feel so silly having always done it the other way. Again... thank you for your videos. Makes the ominous tasks of opening a restaurant of my own a little less scary!

[terryoz]

best advice ever...opening a new cocktail tapas bar in thailand in 1 month and this has helped so much!

[TheSkrikycracker]

My dream is to own & operate my own food truck and this video here is exactly what I was looking for. Thanks

[rochiellebevans]

I think i take both methods into consideration. But this is really good stuff. Thank you.

[andellknutt]

You are the biggest help bro… swear you’re the best

[toniguinn]

Thank you so much!! We have a food truck and are really working for a banner year this year!!

[thefounder]

Thank you so much for all. And I asked a question about pricing earlier, and you answered me. engaging your audience makes difference, thank you again

[JoseLopez-lkvv]

Excellent tips. I never thought of it that way

[uv]

I've watched almost all videos
Those are great
I'm owner of two restaurant and your videos provide me more knowledge about my business
Keep going
Greetings from india 🙏

[reneeoberg-lamury]

This information has certainly opened my eyes, as I am starting a new business. I was lead to your videos and I'm very glad that I was!

[WJ]

Thank you…market minus pricing method is realistic, practical and more sustainable.

[paschalis]

I dont usually comment on videos, but, this was awesome, thanks Boss !!!

[salmanajahi]

Thank u saved my life in a business plan assignment

[jaraineslack]

Thanks Ryan I really learned a lot from this video. I’m looking into starting a restaurant my self

[hanisgirl]

Short, thorough, and excellent explanation. Thank you!

[pickeldpunches]

I was sitting in a breakfast establishment in the Phoenix metro area and found myself adding my environment/expensive into the equation. I was sat in what felt like a walkway that should have been cleared but instead to maximize space my comfort was compromised which changed my perspective on cost. All of a sudden my $12 breakfast felt like a $4 breakfast and yet I still had to pay full price. It really made me not want to go back even though I understand trying to maximize your profit some things can't be figured out with just a math equation.

[simonwestwood]

Love the video man. Very interesting concept.

I am looking at starting a small restaurant and looking forward to visiting your website