Motion Design Process - Art Direction & Style Frames

How do you pitch ideas using motion design style frames? What does an art director actually do? What skills are needed as an art director? How do you design style frames? What software do you need to know to become a motion designer?

In this interview with Art Director and Designer Nidia Dias, we learn about her design process working in the motion design industry. Nidia shares how she comes up with her beautifully designed style frames, and she comes up with ideas to sell to clients. Creative Director, Matthew Encina, also shares his insights on what it takes to be a professional motion graphics designer today.

📝 Annotations
0:08 - Nidia's Motion Design Reel
0:30 - What are Style Frames?
0:40 - Microsoft Office 365, created at Tendril
3:39 - Early design explorations for MS Office 365
4:55 - How they coordinated the live-action shoot with Microsoft
5:35 - Exhausting design explorations
11:35 - Why being a jack of all trades makes you a better art director
13:00 - Why you should have a general understanding of production and photography
14:40 - How to make 3d look real
15:09 - HP The Power to Reinvent Beauty project
17:00 - The thought process behind Craftmanship
18:15 - Utilizing real-world elements
18:35 - What is “Photo-Bashing?”
19:00 - Sculpting in Cinema 4D
20:30 - Why it's good to have multiple skills
21:00 - Title design for Semi-Permanent Festival in 2019
22:20 - How to communicate the idea of “collaboration”
23:00 - Reference imagery
23:30 - Starting the process with animation tests in C4D
26:40 - Creating animated loops for a project for Reserva
27:20 - Using mood boards to communicate ideas
28:20 - Early cloth simulations in Maya
30:00 - changing directions with clients
33:18 - Recap & tips for young motion designers
34:00 - Emulate who you admire
34:50 - An artist is never finished

Find Nidia Online
@iamnidiadias

Find more or Matthew
@matthewencina

#Mograph #MotionDesign #StylerFrames #Cinema4D #Redshift #OctaneRenderer

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
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[tiorimas]

It's so good to know a bit more about Nidia's process and approach to creating! She's one of my favourite designers. Thank you Matthew for having her on the show.

[patrickstone]

Soooo good. Haven't seen her work before but will definitely be following her from now on. Absolutely love to see and hear her process behind the work. Would love to see more content around MoGraph, 3D, Pre and Post Production, and Title design!

[nevaknowmanamesame]

Always wanted to see the process behind new Microsoft design!!

[mauriciogarcia]

Thank you! I saw her reel yesterday and I was amazed, hoping to hear more from her

[kevinchilon]

Thank you for making this type of videos accessible for everyone ! It’s very helpful and motivating to see theses beautiful works and it really does teach you to appreciate and trust the process ! Thank you 🙏🏽

[Zhinse]

I’m really happy to see that her main tool is the style frame. I guess that’s why you decided to do that as your first class.

[RaiteiFr]

Really a role model out here ! Your style frames are gorgeous.
Thanks for the knowledge :)

[hotruonggiang]

I love how you actually show the process and story behind each work, it gives me more insight understanding of the industry as I'm just a beginner. Now I have some confidence to explore 3D then do mixed media. Great video <3

[fauramusic]

Oh wow, talent interviews on Futur! So great! Thanks Nidia, such a great talented works and thanks to Futur for bringing in such an artists. I really wish it would be more such a 3D related content.

[luciaregules]

Loved this video! Nidia is seriously amazing, and I enjoyed seeing Matthew having a fun time talking with her :)! Keep killing it, guys!!!

[LamekFelix]

Thanks for all Tips! But Stay Humble, is the best tips ever!

[moabbaly]

Thanks for the awesome tips and insights. SO much work to do....

[fayyazb]

Fabulous episode! Loved it! Inspiring, fun and insightful! I am really getting into Styleframes! Hope you get her back this year or 2021!
Thank You for sharing.

[aakashbdwivedi]

This was really helpful and inspiring! Thank you for making this.

[bush]

Incredible work. So amazing to see how it was done.
Thanks for sharing!

[ZeptejSeFilipa]

Amazing work with that shoe animation. Love it

[RaDa]

I just loved it this episode. Thanks for make stuff like this.

[athinasdesigns]

So if I got this right. The creative agency basically starts and goes into production and creates still images representing how the animation will look and feel but without starting animation? And after the client decides on what they want the project to look like then they proceed with animation?

[adammichell]

Great video - such an amazing talent! I've just done transition from 3D Specialist to Art Director and it's nice to see other people doing this too.

[cerealnpixels]

Great and inspiring informative video, any advice for someone who is switching from vfx to motion graphics?