How to create a new luxury brand? | Lessons from luxury brands

There are countless brands in the fashion industry and also every year, plenty of designers or entrepreneurs are planning on launching new brands. The path of establishing a luxury brand is long and filled with challenges due to the law of luxury strategies. Many brands cannot even generate profit for decades. Is it actually easier for luxury conglomerates to create a new brand thanks to their abundant resources? Or are there any alternative approaches to reduce the risk of failure?

#LuxuryBranding #CreatingLuxuryBrands #BrandingStrategy

THINGS YOU NEED TO KNOW |

24 ANTI LAWS OF MARKETING

CLUBHOUSE & LUXURY BRANDS

00:00 Intro of the episode: How can we build up luxury brands
01:09 Challenges of new luxury brands
02:44 Opinions of luxury groups towards creating new brands
03:50 Case analysis: Christian Lacroix
04:48 Case analysis: Fenty (Rihanna and LVMH)
06:18 Success stories from new brands
07:03 Case analysis: AZ Factory from Richemont

[gmfr]

Could you perhaps do a video series where you break down each step of the process in creating a luxury startup? Such as the manufacturing, marketing etc

[ErikaBardere]

Your final comment really makes a lot of sense: Always keep luxury branding, but allow different access points.

Coach is like this & even Louis Vuitton/Gucci have accessible price points, since their highest prices are also the lowest quantities, it would not be sustainable to thrive on.

[swjvdww]

I think luxury groups should definitely leverage their resources to establish an institute to support young brands! This is what they can do to contribute

[enescohuntejr]

I created my business and logo. In the process of sourcing material and studying how to be classic and not corny.

[rxlfe]

Regarding the Fenty situation, I think they didn't give it enough time and COVID just really slowed everything down. They also neglected how important Fashion Week is and the drop system worked fine but didn't help with promoting her collections everytime they came out. The first collection did so well because it has press. People talked about it. Press is incredibly important in fashion. We wouldn't have things like it bags or the little black dress without press. By the time they wanted to do fashion week COVID happened. I hope they bring it back in a few years. All the luxury fashion houses closed at some point.

[tulisangidi]

I learnt so much. Thank you for creating this.

[_FaithsWorld]

I am delighted to have found your channel. I am in the process of creating rather developing a luxury brand & your tips are coming in handy. I appreciate your content. A new subbie..

[georgekizito]

Thank you Sir, your Fashion Brief University is very educative.

[kondwanibanda]

The most helpful video on here so far. Thank you!

[keyam]

We need a part 2 please! More case studies :)

[gmdthinkalikepodcast]

I love luxury. Great informative video, keep up the great work. Ray

[ceostatic]

Really Enjoyed and was Educated by this video!

[quizzyondemand]

I like this, I’m starting the beginning stages of creating a luxury brand !! ❤this helps out a lot

[trishacanoza]

Amazing discussion as usual, Heng! I would love to see you talking about other luxury brands in other industries (like f&b, hospitality, etc) if you could!

[-KXai-]

I am currently building up my own Maison, and I absolutely love your videos, your content, and your energy and vibe. Keep it up! * ^*
Just subbed~

[sivamwprasanth]

Great content ! Have a suggestion, try making videos on Luxury Brands for Jewellery and the branding and marketing that goes in.
Cheers!

[zinebboujrada]

I am loving this! Can you make a video about luxury in makeup and skincare? all the way up!

[justinhooks]

Dude you need a tv show! This is amazing

[Ayiri-TosanJarikpe]

hi your video was very impactful im Ayiri-Tosan a Nigerian designer, ill be launching my brand soon i look forward to a review from you. Thanks

[rhysmorris]

Amazing keep going this channel is gonna blow up if you keep up the consistency. Awesome knowledge being shared and quality value to be had