P&Co | Paradise Forever

It feels only right to mark 10 years with the release of a limited edition collection consisting of 6 fully custom pieces all designed in-house in our Birmingham studio. Each piece features the embroidered X, which symbolises the 10 years of hard craft behind P&Co.

Some of our most recognisable lookbooks over the years have been shot in LA, so much so that for the longest time people thought we were a US brand. Our 10 years campaign needed to feel iconically P&Co, and there is nothing more so than a desert backdrop with palm trees, hazy skies and endless roads.

[lukakikalishvili]

Wild from beginning and after 10 years 😉❤️ appreciate you guys ! good luck ❤️

[leos]

What's the Story.
They drive into the desert, with a pickup truck loaded with a motorcycle, both so free of dust and sand as if they just landed here from space?
And then they neatly unload the bike, ride it for 300 meters to load it up again after 2.5 minutes?
Just to look in all directions with their overpriced shirts at the end and then drive away again?

Someone tried to make something very good looking here and forgot to put more than 20% work into it...