How to Brand a YouTube Channel - Primal Branding Book

When it comes to YouTube channel branding, one book stands out above all others. That book is Primal Branding by Patrick Hanlon. In Primal Branding the author shares seven elements found in all highly success "nearly cult like" brands. These elements can and many youtube experts would say should be implemented into a youtube channel. In this YouTube video, I share these seven branding elements from Primal Branding.

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[BriangjohnsonTv]

The secret to growing your channel fast:

[NickNimmin]

That's an awesome book. That was a cool mention too. Awesome stuff all the way around! Keep doyng your thing! Moar! Moar! Moar!

[DarrenBurch]

Excellent presentation my friend. I love your thinking

[CornellCrits]

This is cool to see and realize how much of this I'm doing already from the "We will see you on the couch" at the end of our videos, to our mantra of play your style not the meta. standing up to the elitest and encouraging any and all players to join in and play or ask questions regardless of what level of experience they may have.

[LittleMountainRanch]

I've taken to grabbing a pen and paper before watching your videos. Awesome, AWESOME tips!

[InnerGeekDesigns]

comming from marketing and graphic design brand is so key for a business or a personal brand. people really underestimate it. a lot of people make so many decisions based on good branding and don't even think about it.

[SachaIlBoveShow]

You already talked about this book, I already bought it, and I'm reading it in these days. So thank you Brian, this is helping me building my channel, and I think that will help more and more, in the long distance.

[AliexFolgueira]

I listened to primal branding once, and I'm re listening to it again. I wish the author would update it with today's companies at lot changed after 2008

[QKHASMR]

I have just bought myself a copy of primal branding looking forward to reading it, hope your having a great day,

[tetelestai]

Thanks Brain G.
Always helpful and informative as usual...
keep running the race with endurance and inspiration....

[AnthonyLazaroMusic]

Great video, Brian: but now we wanna hear: what is YOUR creation story ? :) (ahah, it's not a joke, I'm reading the same book and those two parts are hard to define for me: I'm a singer, not Captain America for Pete sake :D)

[RealToughCandy]

Great material here, Brian! Also, those tin covers on the Sanpellegrino sodi-pops are awesome! I don't know why...But they are.

[JoshRazauskas]

Sounds like a powerful read for sure, will have to put this on my to pick up list. Thanks for sharing Brain!

[pcuser]

i really have to work on all 7 elements. specially on element 7.
and once i tried to brand my thumbnails but it was not looking so cool, so i decided i work on thumbnail branding later.
thanks a lot for making this video.
i dig!!

[RawTropicalLiving]

haha Great, something else I need to add to my list! Info looks amazing! Starting a new channel/ brand soon and am excited to use all the great info I've learned from you from day1!

[RockyMountainHigh]

yo Brian G! Your always helping us small youtubers! Thanks buddy you rock!

[SarahCrookall]

These are really excellent tips. Thanks for taking the time to get into this book and explain it to us creators. Thanks also for showing examples. I really enjoyed this video because you seem to speak really authentically, and a bit slower than usual.
Cheers, Brian!

[darrenthompson.]

Got this from Amazon 3 days through read

[DougsDharma]

Hey Brian, read the book based on your and I think Nick's recommendation, thanks! One question is about the whole "pagans" thing. I mean I get it for Apple and the PC but for the rest of us it seems kind of a negative thing to get into. How do you get into that and remain positive?

I mean, you're a positive guy, I don't think of any real pagans mentioned on your channel. Maybe I'm missing them? 🤔

[BodiesAfterBabies]

Brian, You're gonna love this...I was talking to my husband about my videos and their ranking etc....he turns to me and says Poof....Pixe Dust...LOL!!!! Branding my friend....it's beautiful. :D