Keys to Growth in a Flat Wine Market Balancing Retention and Acquisition Strategies

This session is for anyone looking to grow their wine business in a challenging market. The session will explore the challenges of operating in a flat wine market and provide attendees with practical strategies for balancing retention and acquisition efforts to drive growth.

Attendees will hear from industry colleagues about best practices for retaining current customers, acquiring new ones, and maximizing the return on investment for their sales and marketing efforts. Whether you're a winery owner, sales and marketing professional, or industry analyst, this session will provide you with valuable insights and practical advice to help you succeed in a competitive and dynamic market.

Presenters:
Susan DeMatei, President / WineGlass Marketing
Nadia Kinkade, Director of DTC / Far Niente Winery
Leah Varvaro, New Product Development Lead / O'Neill Vintners & Distillers

Produced by: Wine Industry Network
Originally Recorded on 05/12/2023