Who are Data Brokers and People Search Sites │ Optery

This is a conversation about data brokers, people search sites, and trends in Consumer Privacy with Lawrence Gentilello, CEO and Founder of Optery, and Heather Smith, Data Broker Operations Manager at Optery.

Data Brokers are companies that collect information on consumers and then sell that information to other companies. The Data Broker ecosystem is vast. Most of the Data Brokers, ordinary people, don't know who they are or that they exist. The ones that peek their heads out of the shadows the most are Data Brokers that we call "People Search Sites".

The reason people are more familiar with those types of data brokers is because if they Google their own name, or the names of their friends or family members or acquaintances, those data brokers will post up information about people online on the web for anyone in the world to see.

Optery is a free consumer privacy tool that removes your home address, phone number, email, age, family members' names and other private information from the top Data Brokers and People Search Sites. Optery prevents identity theft and fraud, reduces your surface area of attack for phishing attempts, hackers, and spam, and prevents people's private information from showing up in Google search results.

With Optery, anyone can create a free account to receive a personalized Exposure Report summarizing where your information is openly posted and sold online. You can use your Exposure Report to double-check your own work opting out, or the work any competing services you might already be using. On average, Optery finds 20 - 50 exposed profiles other companies have missed. Optery covers over 220+ web sites and data brokers, more than any other personal information removal service on the market.

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