Little Caesars - The Rise and Fall...And Rise Again

Little Caesars is traditionally one of the four largest pizza chains and in my opinion, they do a good job in separating themselves from the others. They're the cheapest AND the fastest, which is especially important for a fast food chain. But from the early 1990's to the mid 2000's, they had some major troubles. This video profiles their rise to popularity, their decline during those years, and how they brought it all back.

A big thanks to all of my Consultant level Patrons: Alexander Snyder, Andrew, Benjamin Thomas, Bradley J. Humble, Caleb stephenson, Chris Lion-Transler, Cody Davis, Corey James Dzielinski, Cory Scamihorn, Cristian Smith, Daniel Bernard, Devin Rosenthal, Dylan Boggs, Evan Williams, Gregory Estep, Harrison Wright, Helen Pearce, Isaah Jeffries, Jacob, Jacob Filmer, Jeffrey Russom, Jimmy1985, Joe Pettit, Johannes Jaemsen, SuperWings AeroGlittetGel, Kai-Uwe Markeli, Kunwoo Kim, M.A. Driggers, Marshall Kurtz, Mike Weaver, Mina corridor, MyNameIsKir, Ryan Kelley, Sirpoptart, Sondre Grimsmo Sinnes, Specter Koen, Stewart Tritapoe, Thomas McGill, Tim Schmit, Vincent Frame.

Company Declines:
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[Kurby]

as a college student i will admit that the $5 Hot n' Ready pizzas come in clutch plus its pretty decent compared to the competition

[briancarter]

She wanted to call it Little Caesars, he wanted to call it Pizza Treat so they compromised and called it Little Caesars.

[denimchicken]

“Pizza! Pizza!” Has been burned into my brain from when I was young. Stupid brilliant.

[jaredtower]

As someone who grew up in a struggling household in flint Michigan, I personally will be a lifelong customer. Little Caesar’s used to donate to our local schools and give us free tickets for red wings and tigers games, They’ve made an effort to support my community for years so that alone is commendable

[dustjunky]

Genius business model. Feeding a family of four for $10 is a HUGE sell for parents trying to treat the kids without breaking their budget

[endymallorn]

The fact that Mike Ilitch supported Rosa Parks at the end of her life without once making a big deal out of it, brought affordable, safe, edible food and jobs to the hood, and used pizza as a vehicle to make the world a better place says that while they're #3 in sales, Little Caesar's will always be #1 in my book. You ask me what pizza I want, it'll always be them, because I believe that their money supports an overall good business practice and a positive community impact.

[gavinthecrafter]

$10 at any other pizza chain: a small cheese pizza

$10 at Little Caesars: 2 large extra pepperoni pizzas with crazy bread, sauce, an order of wings, 2 large drinks, and the store itself

[OasisMusicOfficial]

Little Caesars is like an old friend. Always there for you, and not for your money

[joshuadaye]

Little caesars has one advantage over all the *THE HOOD*

[BoundaryBreak]

in my home town Little Ceasers tanked and had to close its shop in our towns most popular plaza. maybe a full decade later, they took that spot back and still have a restaurant there today.

This video almost perfectly examples that journey

[richcervantes]

Little Caesars made it financially possible to eat pizza everyday. God bless em.

[JustinSantiago]

Little Caesars fed so many college students. That builds brand loyalty. To this day, I still buy crazy bread and crazy sauce along with pizza. The pizza is OK, but the bread and sauce....that's next level

[Doc_Valparaiso]

Little Caesars in my area is basically known as the place to go for something to fill you up if you're next to broke, needing to feed a ton of mouths on the cheap, or you just want to pinch some
pennies. And, none of that is meant to demean LC's in the slightest. Quite honestly it's a genius business model. LC's thrives in low-income areas. They are the Dollar General of fast food.

[Vinikis]

Bruh the little Caesar dude looks like one of those guys in pink panther.

[TheGuyATX]

I lived near Detroit in the 80s - early 90s, I still remember the excitement I would feel when dad or mom came home with that big ass two pizza package and a bag of crazy bread. It was gonna be a good night! I loved ripping that paper apart to reveal two pizzas, they were sitting there, looking at me, just asking for it. Now I'm in Texas and have watched LC pop up all over the place over the last 10-15 years. Not, gonna lie, I pop in and get a hot n ready every now and then...it brings back all the good feels from when I was a kid.

[HughGiblin]

Circa 1990 I worked as a pest control guy. I went into a LOT of restaurant kitchens as part of my job. The local Little Ceasars had the cleanest kitchen by far. They even cleaned and *shined* the drain pipes under the sinks! I was amazed and absolutely shocked at how clean the LC kitchen was as compared to all other restaurants. I still occationally go to the same place to pick up a pie today. 🤩

[tylerp]

“Wanna get Little Caesers? It’s hot n ready!”
“Is it good?”

“It’s HOT, and it’s READY”

[feynman]

You see pizza dough is flat. However, when baked it rises. However, once removed from the oven it falls down a bit again. That is the rise and fall of Little Cesar's Pizza.

[greeny]

“$5 hot and ready pizza!”
“Is it good?”
“It’s hot. And it’s ready.”

[jacktribble]

It may not be gourmet, but there is just something about their pizza that is kind of addictive. It just has a unique flavor that I can enjoy just about anytime. Kind of like the Big Mac, you know it isn't top tier, but it still grabs you and there isn't really a substitute.