How To Price Your Business | Vusi Thembekwayo

In commerce where transactions are not just about products and services but also about the worth we assign to them, stands a fundamental principle: understanding the value and standing firm on your price. This principle, often overlooked in the pursuit of profits, holds the essence of a successful and sustainable business. It’s not merely about setting a numerical figure; it’s about recognizing the intrinsic worth of what you offer and unyieldingly believing in it.

Firstly, understanding the value is an introspective journey for a business. It involves soul-searching, evaluating the core essence of your offerings, and recognizing the unique benefits you bring to your customers’ lives. It’s about comprehending the hours of dedication, innovation, quality, and expertise that are infused into your products or services. By acknowledging this value, you are not just pricing a product; you are quantifying the passion, the knowledge, and the effort that have gone into its creation.

Standing firm on your price is an outward manifestation of this internal understanding. It’s about respecting your own worth and refusing to compromise your standards. In a world where price wars and discounts often cloud the market, holding your ground signifies confidence in the superiority of what you provide. It communicates to your customers that your offerings are not just commodities to be bargained over but valuable solutions that come at a fair price. This unwavering stance acts as a shield against undervaluation and ensures that your business operates on a sustainable, profitable foundation.

Moreover, standing on the value and price is a statement of integrity. It signifies honesty and transparency in your business dealings. Customers appreciate straightforwardness; they respect businesses that do not resort to hidden costs or manipulative pricing strategies.

#vusithembekwayo #marketing #value #keynotespeaker #shorts

[ugochukwu_ngwu]

"You're not expensive you're just not targeting the right people"

[lifeofdifferenceld]

Good Morning Vusi I as well found that those "saying its expensive" an indicator of wrong target market. Thanks for Insight

[Dude-]

Basically, my whole Honours summed up in one minute!

Vusi, S'khothane se-Corporate! 😂 😂 😂

[Akewich]

Additionally, if one possesses exceptional business acumen, it may be more beneficial to channel that expertise into establishing a business rather than pursuing a career as a professional influencer.

[modestmusemarsha]

Great video and advice. How can I target the right audience 🤔

[danielbrink]

Check Your uniqueness in relation to the competition, which is why Galito's is outperforming all of the other chicken brands in South Africa apart from KFC, They are local and their Combos actually cater to the needs of local population man.

[Mperor_Niho]

Not targeting the right people; now the question is how do I meet the right people

[Bonumenterprises]

Until you try this in a competitive market, where you sell a tangible and similar product . You will eat those products with your kinsmen

[GloriaTendo-oijn]

What do mean add one..i don't understand the one

[markkagarura]

How did you know that its expensive joke😅😂🤣

[KR-jggc]

Step 1: Create the actual value😂

dont be lile top crazy and nonsense laid (Top Lay and Nulaid) who sell eggs at the price of premium beef cuts.

we can get eggs at R70-R95 where they sell them at R95+