B2B Product Positioning: How to Be Certain Your Product Sells

preview_player
Показать описание
Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? Discover a 5-step process for developing powerful B2B product positioning.

🔔 Subscribe for More Marketing Insights

👁️‍🗨️ About April Dunford

🔗 Other Notes From This Episode

⏰ Timestamps
00:00 Intro
00:15 About April Dunford
06:26 Why is Product Positioning Important
12:09 Product Positioning Method Step 1: Assessing Competitive Alternatives
19:16 Product Positioning Method Step 2: Differentiating Capabilities
24:02 Product Positioning Method Step 3: Translating to Value
37:04 Product Positioning Method Step 4: Defining Target Customer Characteristics
40:40 Product Positioning Method Step 5: Choosing a Market Category

#SocialMediaExaminer #SocialMediaMarketingPodcast #ProductMarketing
  1. Social Media Examiner
  2. social media examiner
  3. social media marketing
  4. social media marketing tips
  5. social media
  6. Social Media Marketing Podcast
Рекомендации по теме
How to Nail 0:10:57

How to Nail Your Product Positioning with April Dunford

B2B Product Positioning: 0:46:30

B2B Product Positioning: How to Be Certain Your Product Sells

Positioning: What is 0:02:15

Positioning: What is positioning? | B2B Messaging course

Seth Godin’s Approach 0:04:49

Seth Godin’s Approach to Market Positioning Is Genius

Positioning | B2B 0:01:51

Positioning | B2B Messaging course

MARKETING 101: Marketing 0:10:06

MARKETING 101: Marketing Segmentation, Targeting, and Positioning

Positioning: Entering a 0:02:05

Positioning: Entering a crowded market | B2B Messaging course

Mastering Brand Positioning 0:03:40

Mastering Brand Positioning for B2B SaaS with Jiaqi Pan

Proven B2B growth 0:49:11

Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework

The Marketing Expert: 1:12:28

The Marketing Expert: Sell Anything with this Trick | April Dunford

Brand Positioning for 0:10:20

Brand Positioning for B2B brands

B2B product positioning 0:02:45

B2B product positioning hacks every founder should know

Product Positioning Strategy 0:06:53

Product Positioning Strategy (Brand vs Product Positioning)

Positioning—popular b2b rebrand 0:04:30

Positioning—popular b2b rebrand models

How To Position 0:17:41

How To Position Your B2B SaaS Product So It Sells Itself (My 3-Step Framework)

The Best B2B 0:19:13

The Best B2B Marketing Strategies (That Actually Work)

B2B Product Marketing 0:12:04

B2B Product Marketing Manager Training: Position and Message (4/10)

Product Positioning Mistakes 0:04:51

Product Positioning Mistakes (Most Marketers Make)

Product Positioning Vs. 0:03:51

Product Positioning Vs. Brand Positioning (Product Marketing 2022) || Dekker Fraser

Single-Product vs. Multi-Product 0:26:40

Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

Product Positioning In 0:00:33

Product Positioning In a Nutshell

Positioning: Lenses of 0:02:48

Positioning: Lenses of positioning | B2B Messaging course

How to Create 0:06:39

How to Create a B2B Go-To-Market Strategy (by an Ex-Google PMM)

Positioning: The Positioning 0:03:02

Positioning: The Positioning Framework | B2B Messaging course

Комментарии
Автор

Clear messaging and understanding customer pain points are key to driving sales.

Focus on how your product solves specific business problems.
Align your positioning with target audience needs.

unmiss-com
join shbcf.ru