No BS pricing strategy by Dan Kennedy - book review

Your pricing strategy can make or break the results for your business. It is the difference between running a healthy, profitable business and a losing business.

Dan Kennedy and Jason Marrs do a good job of describing a few pricing strategies that will help you build your business and make it more profitable.

In this video, I share a few tips that I learned and found valuable in this in the book.

All the best
Mostafa Hosseini

*0:00 Dan Kennedy's book "Pricing Strategy"*
- Dan Kennedy warns against giving away free stuff without a clear strategy, as it can lead to demand for free products and decreased willingness to pay later.

*1:42 Pricing and customer service in business.*
- Price is only 10-20% of purchasing decision, but 80-100% of sellers focus on it.

*3:32 Pricing strategy and sales process clarity.*
- Emphasizes the importance of focusing on profits in business.
- Provides tips for clarifying the sales process, including specializing in a specific product or service to stand out from competition.
- Emphasizes the importance of understanding what sets your business apart and why prospects should choose you over other options.

*7:17 Pricing strategies for niche products.*
- Advises against giving discounts in percentages, instead opting for fixed dollar amounts to maintain profits.

*9:50 Premium pricing and staff performance.*
- Discusses companies offering premium products and services at high prices, including a $320 coffee and $448 underwear.
- Emphasizes the importance of staff performance and cost-cutting in business.

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