No B.S. Direct Marketing by Dan Kennedy [One Big Idea]

What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book?
Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
Rule #1: There Will ALWAYS Be an Offer or Offers.
Rule #2: There Will Be Reason to Respond Right Now.
Rule #3: You Will Give Clear Instructions.
Rule #4: There Will Be Tracking, Measurement, and Accountability.
Rule #5: Only No-Cost Brand-Building.
Rule #6: There Will Be Follow-up.
Rule #7: There Will Be Strong Copy.
Rule #8: It Will Look Like Mail-Order Advertising.
Rule #9: Results Rule. Period.
Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet.
Wanna guess which one I find most important?
I’m guessing you’ll get it wrong. Pick your guess and then watch the video.
Yours for bigger breakthroughs,
Roy Furr

Some of the links I provide in my content are affiliate links. If you make a purchase after clicking these links, I may get paid percentage of the revenue generated. Make your own decision regarding whether that makes my endorsement biased. I believe my integrity is worth more than a few bucks though, so any endorsement I offer is my honest and most accurate opinion, based on my personal experience.

[Marketingparalatinos_]

Thank you for sharing; looking forward to audibles and you did a great summary. It hard for me to concentrate on reading 😊

[TheHurricanePrint]

Thanks Roy. One of my favorite books from Dan. I've followed his advice for years and achieved far more profits as a result.

[Lapestebubbonica]

ROY thank you! Finally, someone that talks about the principles... I mean yeah there are all dan's books for it but almost none talks about these principles on ytb... It's where all the money is... If you don't get this right you make no sales... If you do you make 80% of the money with 20% of the actions.


I am 17een, I already have a marketing agency and make some money but I am not at a high level yet and I always want to remind me of these principles... market research, prospect research, good message & nurturing and then sales - w followup and more nurturing/relationship building...


Also having a VERY GOOD PRODUCT with constant communication w the customers...


And btw, as I was a very cold prospect, when I first saw this vid I was skeptical about you but then I watched the mini sales pitch about your email list. AMAZING. I have never been sold a free email nurturing list THAT GOOD.


Seriously, especially when you talked about brian Kurtz it really got you my trust and I saw authority as I have met him at an event and loved him!


Have a nice day Roy!


ps: if this can help you I just found out this video by searching "dan Kennedy direct response marketing basics" as I said I love to remind myself with the principles. Repetition of the basics is what makes most of the money, especially if you don't need a super complex funnel/process and you make almost millions...

[networkdongle]

Dan the man, that is my 2nd favorite of his after "The Ultimate Marketing Plan"...

Digging these One Big Idea videos, thanks!

[FCOHDEZ]

Nicely done Roy.👏👏 I already have that book. I haven't finished, but now I want to finish it faster. Great insight about it. I'll stick to the time Dan suggest with the direct response strategy. Keep them coming brother. Have an awesome day. 😁👍