BCG Technology consulting case interview: Airline AI (w/ McKinsey and BCG consultants)

🎥 Here's a consulting case interview featuring an ex-McKinsey Associate & ex-BCG Consultant focusing on a tech implementation case that asks you to advise KLM Royal Dutch Airlines as they scale AI tools across their fleet following successful pilots. They've tasked you to help ensure smooth and effective implementation across all departments and routes.

Watch Abby Doekson (ex-BCG Consultant, Yale MBA) run Daniela Boechat (ex-McKinsey Associate, Strategy at Google) through this technology focused implementation consulting case interview.

🎬 Video Sections:
00:00 Start
00:04 Introductions
00:17 Case question
01:06 Clarifying questions
04:43 Structure
07:30 Market sizing
16:50 Sequencing
20:50 Key risks
23:34 Recommendation
19:06 Conclusion

#consultinginterviews #technology #consulting

[연우-gl]

1) Overall confused with the direction of the case : it originally stated that through pilot testing, the cost-saving impacts of each tools were proven. Our goal was to think about how to scale these AI tools up extensively, throughout all flights.
While the framework concentrated on that exact goal, the first step requested to calculate the efficiency of the first tool! and it takes up almost half of the whole interview. If the goal was to examine how much cost it would save, isn't the first case question quite misleading?
2) I don't quite understand the costs mentioned in terms of flight delay: if flight was delayed because it departed on time but arrived late- yes, there would be cost for fuel and maybe airport fees. But if the flight just departed late, there would be just airport fees and no extra fuel costs.

I did think it was an interesting case, and I had a lot to learn from it. I wish to learn more about how interview cases are directioned through my questions here:) Always open for feedback or ideas from anyone:) I would be happy to be let known if I'm mistaken.

[rishikamalik]

I love the answers, but it’s so obvious that the interviewee already has all the answers ready. If this case is given in real life, an average person will need 45 minutes to answer all questions fully

[SourabhAjmera]

damn.. the interviewer dumping info at lightning speed.. so hard to capture all this info while practicing along

[myimperfectprojects]

Curious if the interviewee knew the question before the mock interview. Their answer about delay-related costs was almost word-for-word the same as the response I got from Claude AI when I copied and pasted Abby's question to Claude AI. 😵