Building a Social Media Strategy

When it comes to social media, how do you use it as an artist? Do you have an always-on, share-it-all personality, or do you prefer to keep the focus just on the music? Whatever you decide, leaning into who you really are helps you build the right social strategy for that next big single, album release or tour. In this episode of The Game Plan, a few social marketing experts and artists, like Conan Gray, explain how social media helps you create goals to reach your audience—wherever they may be.

[the_names_isabel]

Wasn’t expecting Conan to be there, great surprise

[sharelljeffrey]

Thank you Spotify For Artists for the opportunity!

[Keemonmusic]

These videos are actually really good 💯💯

[MISTIKAVibz]

Thank you Spotify ! I m very excited about my new single "2021 - Nobody Knows" coming in out on Jan29 🔥 🎧

[Matkai]

Love this video. Extremely engaging and well made. Congrats! 🥳

[KimaliSmith]

All facts im from Jamaica definitely working

[chrisdunnettmusic]

Great video. Now if only Spotify would quit resisting the MMA I would feel a lot more confident about promoting my music on that platform

[luelights]

Been tryna find this for a long while lmao

[TheFilmoreJohn]

so if your friends don't like the genre of the music you make, like mine... well you are screwed 😂