Vertical Integration: Porter's 3 Tests Using Zara & Ben & Jerry's

I cover an extensive example of Porter's 3 tests for integration (M&A) by looking at Zara's integration, as well as Unilever's acquisition of Ben & Jerry's back in 2000.

Porter's 3 tests are pretty rare as a strategic framework, but there is a lot of wisdom here if you're interested in M&A, integration, and the boundaries of the firm.

[MarianiRobinson]

Thank you David, helpful insight and example on vertical integration and merger

[danielbusch]

Great video! I would never have though Unilver and Ben & Jerry's would be a good fit, but using Porter's 3 Tests helped me better understand the acquisition.

[corentinm]

I'm watching your videos from france, I love the way you transform complexe concepts into more understandable ! keep carry on ;)

[MohamedMile]

I watch your simple great video from Saudi Arabia. Many thanks

[KeyserTheRedBeard]

awesome video David Halliday. I broke the thumbs up on your video. Keep up the really good work.

[carlsanders]

If a Pharma Co buys out another Pharma isn't that Horizontal Integration?