B2B Landing Page: How to Optimize your landing page for new leads

At the heart of your B2B SaaS Lead Generation system is your B2B landing page. Whether you’re giving a 10-point Checklist, a 5-Point Guide, or a Blueprint – ultimately you have to convince the person on the landing page to engage and convert.

Here’s the big question though… How do you create these HIGH converting landing page? On today’s Unstoppable Sunday episode, I’m going to dig into the three principles you absolutely need to know to build high converting landing pages that bring you new B2B leads regularly (hint: It has nothing to do with colors, templates, or any of the other stuff people waste time on).

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Instant Landing Page 👇

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

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[RVerma]

Fantastic thanks for this!

Key highlights for building a landing page that convert:
1. Focus on the Ideal Customer Profile (ICP)
2. How do the ICP benefit
3. Include your credibility (number of signups / knowledge acquired over number of years / companies sold) - apply whatever works in your context!

Bonus:
Colours, prettiness, being on brand do not matter!

They will click back if they don’t connect with your content.

Content is key!

[formulaone]

No one wants to buy a "drill" (i.e. the guide/checklist/other content/feature etc.), they want a "hole" in the wall (i.e. the benefit/outcome/result).

[jeffheiner]

Also for someone starting out, you might let then run a small amount of free ones and then when you actually have some sales you can pay for it.
Maybe its not for startups, but for mature companies willing to take a risk on if it works.

[jeffheiner]

the instant landing page looks pretty cool but I can't actually see it run or understand what I am buying because of the pay wall.
The 3 step set up screens look nice but without the ability to actually see it run, how can I be sure it even works?