The SHRINKING number of Black owned brands

This week the news broke out that Mielle organics has sold to P&G Beauty. Like most black owned brands when sold, customers start accusing the brands of being "sellouts". In this video we'll be taking a look at other brands that have sold to larger corporations and what challenges a lot of these smaller brands have to face to stay relevant. Is mielle a sell out or are you happy with the success its had and proud of the owner for selling the brand?.

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[divathedivinegoddess]

Here's a solution; instead of changing the brand to a one size fits all, why not leave the original brand as is since it was intended for "black hair" and add another brand to accommodate to european hair?

[williamsmith]

How can you build generational wealth in the black and latino community when you basically give up control of your brand? It makes no sense to me

[leoskiss]

This whole concept of selling a brand is weird to me… there are literally hundreds and hundreds of products that are already geared to the audience of P&G.. we only have a small percentage compared to that. Our products were specifically formulated to help textured Afro hair, they have enough stuff already, why must our brands market to them when they’ve never attempted to market to us????

[shanequehawkins]

I don’t think people are upset that they will be making such a big business move. I think people are upset because with these big business moves it’s always the black consumers who are negatively effected in the form of formula changes at the expense of appealing to a certain audience

[cocoiconic]

I counter with this: what’s the point of buying black if it’s just going to be eventually sold, remarketed, rebranded, and eventually exclude the same market that’s been sending out “for us, by us” ads to get our coin? Atp, stop marketing to Black Women to appeal to our morality, and just be basic like other brands. I’m honestly over spending money on these brands for the same disappointment. Especially when I’m an Ayurvedic hair/skin care product creator myself. I’ll just go back to my own products. At least the formula won’t change. I’m 28 next month, and I’ve already witnessed three large well known companies switch up after marketing ME/MY IMAGE and I remember how hard they went in those ads, especially Shea Moisture. It’s weird to see people angry that we’re angry? It’s giving gaslighting🤨. But I digress. I see them for who they are and will move accordingly.

[LaBellezaMorena]

I personally think a lot of brands are being forcibly pushed out. The higher ups want to keep control of the Black Hair market.

[w]

Noone seems to address the fact that black haircare lines were started so BW could have use of clean & safe ingredients due to history of other brands being unethically hazardous to their health . PERIOD-T. THAT'S WHY I have an issue with those brands. You can cater to another audience with products specifically for their hair types under your brand & keep the original products for BW. It's the overall full compromise & only looking at the small picture & not the essence of the bigger picture to keep financial growth not only in your individual pockets but in the black community as well. They sold out ONCE AGAIN not thinking about how it affects those that support them in the first place. This is truly

[anhserc]

I still haven’t forgiven Shea Moisture for whatever tf happened when they sold. Both my hair and my daughters hair was damaged because we had no idea the formulation changed. It caused months of unnecessary breakage and damage. Smh

[pattybrown]

Now these brands are black faced now, , , , Once they Sellout, , I MOVE ON… DIY is life ✊🏾

[MsDecens]

It's perfectly understandable that companies want to expand their audience and make more money (staying stagnant in business is considered declining) but that does not have to include abandoning your core audience which was already an underserved market for a long time.

Instead of just adding product lines for straight and wavy hair, they sell to larger corps that cut costs in the formulas and make them not work for the core audience anymore.

Selling to these corporations just means abandoning your original consumers and compromising the integrity of your products. It's disappointing but not surprising. 🤷

[chidenisee]

I don't think there is a problem with selling your business, but when they change the ingredients and makeup of the brand, that's the problem. I only support fully black own brands when I buy black, after it is sold, it is no longer black to me so I don't buy them anymore. I just move on.

[TamaraInTanzania]

It's sad but just make your own products . It's actually kind of fun

[elinetanis]

That’s fine with me. I love supporting small owned black businesses. Their like hidden gems 💎

[rustyperry]

I am a Caucasian male with long 3A dry, coarse locks and have been on my curly hair journey for close to 4 years. I've been supporting Mielle for a little over two years, and the Rosemary Mint line was my first products, including the oil, that I tried. That line has done wonders to reduce shedding and increase moisture for me. The Mongongo oil and Babasou and Mint deep conditioners are also favorites.

The honey and pomegranate line is another one that I like, even though it's designed for type 4 curls. I noticed that Mielle added two new products to that line and I'm wondering who they are for as they appear to be light weight stylers. I wish she would have added a honey & pomegranate deep conditioner instead.

I support these products as they work well for me exactly like they are formulated and they don't have trash ingredients. That's why I was disappointed to hear she sold part of her company to P&G as I fear reformulations will come next, followed by discontinuing products I like. The formulation changes are why I gave up Shea Moisture, along with them doing silly things like rolling out new products and then discontinuing them a year later.

[plgp]

This is exactly the reason I no longer support any haircare company. I experienced this change for the bad with Cantu and I said to me never I will rely on a brand for my hair. I adapt myself with a simple haircare routine with only natural products (things I can find in my kitchen). As people of color, we know how important it is to find something working great for your hair, and one day when you wake up they changed the compo, you have to spend money to find something else, and it's never ending. Cantu was the last straw for me. I keep it simple. If they want to sell great for them, I'm not supporting anymore.

[Crystal_curls]

This is a great topic. 98% of my hair stash is black owned products bc it fits what I need and is for us. When the companies sell I might not buy them as much but if I loved a product or two I’ll keep buying it.

When these companies sell and they change their audience and their product formula to fit another group that’s when I’m like no ma’am.

I know the black dollar is very powerful. Are the owners not getting enough of the black dollar, is that causing the black businesses to be sold? How much money is enough, or is enough sill too little? Food for thought 🤔

[karenholder]

Imagine if Shea Moisture, Mielle and Carol’s Daughter had all banded together, now this, this would’ve been a conglomerate! Quality maintained and generational wealth. Sigh

[TheCarnivoreSoprano]

Lol the brand will no longer be led by them. That's the funny part that they need to stop lying about.

[MrsSparkle]

Once a large company buys a Black Hair Brand they change the formula. Anyone bought the original Shea Moisture or Carol's Daughter anyone notice how your hair grew nicely and then you buy the brand after sold and it breaks your hair off because they added cheap ingredients. Once they sell I'm done with them and I just keep my stash.

[havootu]

I think what it really comes down to in the end is the persons purpose for creating the products. If an owner cares more about money than the quality of the products and the people that they serve of course it's easier to sell. Especially when you want to let go of some of the stress that comes with owning a business. Most people start a business to be successful rather than continuously having quality products and serving the people that support you. But the bottom line is everybody has a price at some point but it really depends on what type of deal the person is willing to cut. The problem is is that there are so few high-quality black products on the market. I feel like people of color have been marginalized in every single way. And for companies to continue to do it especially when it comes to something that is so sacred to women like hair. Is it double disrespectful to be honest. I don't have an issue with companies selling their business my issue is is the product going to suffer and 9 times out of 10 it always does. Oftentimes It suffers even with the original owners. 😒 The moment something becomes super popular they start cutting the ingredients and it's really disgusting to be honest. I just want a company that actually stands by what they sell and gives people quality regardless of circumstances. Why is that so much to ask? The crazy part is people are willing to pay more for equality but they still give you trash and make you pay more anyway. So fucking disrespectful