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What is the future of brands?
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What is the future of brands? Best-selling author and chairman of Saffron Brand Consultants Wally Olins discusses in this short video.
Brand New, Wally Olin's fascinating new book, looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding.
Follow us online:
FB.com/thamesandhudson
FB.com/saffronconsultants
Brand New, Wally Olin's fascinating new book, looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding.
Follow us online:
FB.com/thamesandhudson
FB.com/saffronconsultants
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