Data analytics challenges for business: UNSW Business Insights Institute

When it comes to digital analytics and data science, the biggest challenge for organisations is the shift from reacting to data to using data to predict the future. However, bringing that data together first requires understanding the challenge and questions you want to solve and then mining systems for information to find the right answer, according to Dr Christian Criado-Perez and Dr Bradley Hastings, lecturers at UNSW Business School and Research & Insights Associates at the UNSW Business Insights Institute.