How to Sell with Noble Purpose | Lisa Earle McLeod | Talks at Google

Author Lisa Earle McLeod visited Google in Atlanta on February 23, 2012.

Lisa Earle McLeod, author of The Triangle of Truth, which the Washington Post named as a "Top Five Book for Leaders," discusses how organizations can increase revenue, improve margin, and ignite innovation by focusing on a purpose larger than just money.

Here Lisa shares:
- Why purpose-driven salespeople out perform product-driven salespeople
- How to get others passionate about your purpose
- How to reignite your own passion when you feel frustrated and have lost your sense of purpose

Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal.

[caseychesh]

Is it telling that Google appears to be empty for a presentation on selling with Noble Purpose?

[AlysonArmstrong]

Very powerful topic and well-delivered! It would have been more meaningful if the camera were closer, and we could hear what the attendees were saying.

[TriPham-xdwk]

How to appropriate correct time and dateline and result that is right for companies and everyone