Geo Targeting Tutorial: Learn How to Target Geographical Locations in Google Ads

Geo targeting in AdWords is a great way to target Google searchers by territories from Country level, state or province, city, metro, region and zip code. Radius targeting also allows businesses who have a specific distance they service their clients within. A good practice is to layer the radius targeting over the geographical targeting as Google AdWord's biggest weakness is its accuracy with GPS based geographical targeting.

SalesX Senior Account Strategist Nick Colombo shows how to add or exclude locations by specific locations or radius based targeting around a certain location point. Adding targeted geo locations also allows the PPC AdWords account manager or advertiser to apply bid modifications, which allow for bidding upward or downward based upon the performance data.

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