How Small YouTube Creators Can Win Against Big Competitors

In this episode, Sean talks about how small YouTube creators can win against big competitors!

This video is sponsored by @StreamYard. Some product links are affiliate links which means if you buy something we'll receive a small commission.

📒 Show Notes and Resources 📒

📘 Marketing Warfare by Al Ries & jack Trout

📘 YouTube Is Overcrowded… THIS Is How You Grow Your Channel!

📘 YouTube for Real Estate Agents by Karin Carr

📘 Positioning: The Battle for Your Mind by Al Ries & jack Trout

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About this video:
Welcome to the Think Media Podcast! In each episode, Sean Cannell from Think Media shares the importance of video marketing. This show will teach you the video marketing trends in 2023 and what is next for digital marketing. If you’re asking what are the social media marketing trends, then this video is for you.

#ThinkMediaPodcast #YouTubeTips #YouTube2023

[ThinkMediaPodcast]

Question of the Day ⚡What was your biggest takeaway from this episode? Let us know! 👇

[growingthegoodlifenc]

I love this kind of episode so much. I am about to hit 1000 subscribers and I’m working on my 4000 watch hours. Listening to this episode has made me rethink my whole strategy and see opportunities thatI haven’t seen before. Please keep these type of episodes coming!

[smarty.adviser]

Your video on how small YouTube creators can triumph over big competitors is a goldmine of practical advice and motivation, empowering aspiring content creators to carve their own path and succeed against all odds. Thank you for sharing these invaluable insights!

[DanielBergman]

Hey Sean & crew! I am a regular listener to the audio version of the podcast, and came here just to give feedback on THIS EPISODE. I love the nitty gritty “geekiness” and practically of this episode. It was educational, encouraging, and motivational! I have almost 3k subs, and this episode was so great for where I’m at. Thank you & more please!!😀🔥🙌🙏

[venishamonger]

I watched this like 3 or 4 times lol this was so good. I think the fact that you made it clear that we shouldn’t be following what you’re doing because you’re doing it with an entire team and clearly that’s something that cannot be done with just one person that really resonated because I do look at what everyone’s doing that is way bigger than me thinking that if I do anything less, I am not going to be successful which is why I haven’t started but now I think I’m going to give it a shot.

[amberdmccann]

I listened to this entire podcast during my morning walk today and to be honest it was a lot to process. I do feel like this sort of content is necessary though because it's humbling and challenging. It's so easy to get caught in the rut of being a YouTuber and creating content, but forgetting that this is a business. Recently, I've had to accept that my entire approach to my channel has been in error for months now. Instead of focusing on my community and engagement, I've been focused on growth and numbers. Now it feels as though I'm talking to a wall and I'm not sure what type of content I should even be creating.

I don't think my channel offers brand clarity. My intent was to create faith based and lifestyle content, but I don't think I've done my due diligence in making that clear. This episode has definitely brought me back to square 1 and has me rewriting my vision and mission. I'm also having to rediscover what feels authentic to me and what my true goals are.

I'm forever grateful for Sean & the Think Media Team. There's so much I've learned and am learning from their expertise and resources. To anyone reading this, keep going in your YouTube journey and just focus on being 1% better everyday. Much love!

[thrallski]

PLEASE do more of this type of content. Strategy is the key. "The battle is won before it is even fought"

[storybabble]

I think this has been my favorite podcast from Think Media. Keep leveling up. As a beginner, I have gotten tired of the same old thing over and over. This video is built on the basics but provides more. Thanks.

[nnekaonyilofor]

So much value in this episode. Thank you Sean! 🙌🏾

[do-it-yourself-skills]

I found this episode on YouTube as I was just starting to research my competition. Perfect timing and perfect message! Please do more podcasts/videos like this.

[SquirtleTurtleAdventures]

Being a creator is a great experience, stay strong out there smaller channel's, we've got this!!!

[jaquansanders]

"It not about your resources but about if your resourcefulness". That was a great quote that's going to stick with me.

[ar]

This is literally my favourite episode! Please do more videos translating advice from books to YouTube. Thank you for this episode!

[angeloscofield]

YES for a follow up episodes! I never expected business, marketing, and YOUTUBE are actually interconncected. Excited for more! 34:25

[theprogressivemichigander]

I found this a lot more thought provoking and useful for evaluating my overall channel approach than most of your videos.

[LaughSewCreate]

Ex military gal here starting a small YouTube channel. I loved this information and as usual Shawn you always deliver. I’m in “YouTube University”a la Think Media and have been over the last year, listening to you and the team traveling to and from work. You and your team always offer so much information that can be readily implemented. I haven’t found a sub par message yet. Thank you.

[eyesonindie]

Very valuable episode. The use of analogies (like youtube as warfare) is an important way the smartest people (business people, artists, writers, leaders) approach their work and rise above the rest. So, yeah! Keep it coming!

[victorgonzalez]

Man, an in depth marketing strategy episode sounds like a great follow up

[felynnsoleil]

Upcoming/small YouTubers have an advantage to be resourceful on a resilient level and scrappy until they find that sweet spot that exactly works best for them. The warfare mindset is definitely needed to combat the various battles we can take in our favor and see how you can defend your territory in the platform. Great episode Sean!

[charlieliverbk]

Also, blue is my favorite color. The blue hat and blue lumberjack shirt set against the warm cinnamon wood tones in the background are hypnotic 🙌🏾 (video production goals!).