The Best Instant Coffee?

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I taste the best speciality instant coffees, to see which is the most delicious!

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Curious, I bought some Starbucks instant and while not premium, it did cost more. They did manage to capture that awful burnt taste every cup of Starbucks I've ever bought brewed had.

pschroeter
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I'd love a sequel to this video! It seems all of these businesses are no more

poshhippie
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You know what's really missing from the comparison? Coffee instant type II.

NavarroRefugee
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Could you do a video with commercially mainstream coffee?

SaintierSet
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I'm a Home Roaster. A lot of what I roast costs me $25 for 5lbs shipped. After roasting, that's about 4.4lbs or 2000 grams for easy math. I brew 60 grams per liter and drink 750ml each morning. So basically I buy 2000 grams of roasted coffee for $25. That's $0.0125 per gram meaning each morning I drink $0.56 worth of my own fresh coffee. If I'm running behind and don't have the time to grind and drip through the Moccamaster, I can swing by the drive thru at my local coffee shop and get a small coffee for $1 before 8am in about 30 seconds. It's a good blend and much better than Starbucks or anywhere else. If I'm feeling froggy, I can get a 20oz Americano with an extra shot of espresso for around $4.

That said, $3.20 each for Voila is not all that bad. If I'm going to go backpacking my choices are to pack at a minimum a hand grinder, an aeropress, and fresh beans. Not only do these items take up space, but they take up weight too and depending on where you're going, weight is a premium. An Aeropress is 8oz. A grinder is 8oz to 1.2lbs. Bean weight needs no explanation. So you can pack an extra 2-2.5lbs plus the volume those items take up, or you could pack that tiny box of tiny packets. There's value in that, and $3.20 for the convenience of pouring hot water into an instant coffee that tastes good when you're feeling tired, beat up and busy doing other things around camp is a small price to pay over lugging all that stuff around on top of all your other gear.

$3.20 instant coffee shouldn't be your daily plan anyway, but there's a time and place for a product like that, that makes it feel premium.

patrickray
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im sat here watching and thoroughly enjoying these videos like ‘hmm yes i totally agree’ as if i don’t just drink cheap instant coffee every morning..

inês
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Shocked this was 2 years ago already, feels like I only just discovered you!
Any chance of a part two to this video James? Curious to see if things have changed/developed since 2018.

connormatthews
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I love this one instant coffee from Nescafe. Yes, I know. But its a guilty pleasure of mine and its super cheap.

stringstorm
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I'm really shocked that Sudden uses that amount of plastic for what seems to be a single-use product

Viewbob_True
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I can't tell if James is 25 or 45.

ketch_up
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Sudden is by far the most versatile if are traveling light! It's the only one you can put where the sun don't shine

sensemille
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3:35 tasting notes: jasmine, duck, chocolate and honey ??? duck!?.... OHHHH "DARK CHOCOLATE!" 🤷‍♂️🤣 lol

inef
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So far the greatest freeze-dried instant coffee I have tried is Mount Hagen Organic, better than Starbucks VIA Colombia in my opinion. Definitely gonna try these three new brands in the near future.

MartiusGao
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It would be great to see some UK companies/roasters getting into this market. As these (as is so often the case) are US based, the cost per coffee when you add in the weak Pound, shipping (and then possible import duties and Post Office charges) mean this is currently way too pricey at present (potentially over £3 a cup at minimum).

Certainly be keen to try; having never liked the flavour of any instant coffees, I have to rely on my trusty aeropress and hand grinder whenever I'm on the road or travelling - specialty instant would be perfect when that, or a good coffee shop, isn't an option.

danbrunt
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$4 for a cup of instant coffee is insane. $1-1.50 is a much more approachable price.

garretts.
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This was strangely enjoyable to watch / listen to. First time I'm watching an instant coffee related video. :)

dbauernf
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Very interesting and timely video for me. I've tried Sudden just out of curiosity, and then saw that a local roaster of mine had some of their coffee turned into instant by Swift Cup, so I grabbed some in my recent order from the roaster and haven't had a chance to try it yet. This roaster is definitely a local place with no national attention, so it was interesting to me that they were offering their own coffee as instant.

MikeTheBlueCow
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That awkward moment when you are coffee lover, but James Hoffman brings instant coffee to your place

luciasmidova
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Have you heard of Press’d Coffee? They put out a thick concentrate in pods. Pretty good, actually (for an “instant”).

DanielMKlem
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In Sweden coffee in teabags have finally been introduced, and while not cheap either, it's cheaper than these ones and almost as convenient. It's waayy tastier than the cheap instant nescafé gold etc

TovaHolmberger