Becoming Familiar with Your Products - Sales Tips

Discover the importance of having solid product knowledge and strategies for becoming a product expert, right here in this video.

In this video:
00:35 Why become a product expert?
00:45 How do you become a product expert?
01:24 What you must do right now

Hi everyone, it's Tom Abbott here, founder of Soho Sales Coaching, sales trainer, coach, keynote speaker and author of ‘The SOHO Solution: 21 Selling Strategies For Growing Your Small Business' with a tip on how you can increase sales and grow your business.

There’s good news and bad news. I’ll start with the bad news: Buyers have more choices available to them now than ever before and that complicates the buying process.

Why Become a Product Expert?
Now, the good news: Becoming a product expert will simplify and shorten the buying process for your customers.

How Do You Become a Product Expert?
So how do you become a product expert? Read your own brochures, pamphlets, catalogs and advertisements. Go on a plant tour to see firsthand how your products are produced. Talk to other people in your organization: salespeople, customer service people, delivery people. Talk to your customers. Who knows more about your products than your customers? Listen to them. Have you tried your own products? Using your products and carefully evaluating them will improve your product knowledge and confidence.

What You Must Do Right Now
Your task today is to become a product expert. Read your product literature, see how your product is produced, speak with colleagues and customers. This will make you a more valuable resource for your customers.

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