The Privilege of Being a HYBE Idol

After the recent appearance of HYBE's upcoming group I'LL IT, K-pop fans came to a conclusion that the idols from BIG 4 and especially HYBE are getting a privilege like no other.

#kpop #kpopnews #KOOKIELIT

[likhwezititus]

5th and 4th gen kpop:
1.) Looks
2.)Luxury brands
3.)vocals

I remember Xiumin getting hate when he said the music, vocals and authenticity should come first. Lol ladies and gents this is what kpop is now😂😂😂😂

[BruhImAGirl]

Those idols are not singers, they are models. For some reason before we hear their voice, they are already freaking luxury brand ambassadors.
This makes it easy to scrap idols after any minor “scandals” and it makes it dangerous to literally be human. They scrapped Seunghan after only a few months for nothing, Garam….

[nananana]

Tbh New Jeans getting all those luxury brand ambassadorships within less than a year after debuting is definitely privilege, especially since all of them are teenagers and those brands are rather for adults

[JENNIEfreakinKIM]

I don't think it's only HYBE
I feel like a lot of music companies pull strings behind closed doors to promote their artists

[belugathecat]

every company in BIG 3 had their own privilege. (cmiiw) i remember how people immediately recognized Twice, Red Valvet and Blackpink before they debuted because their company and selection program was in gen 3, which left girl groups from small companies like GFriend, Mamamoo, Dreamcatcher and others starting from 0 by relying on their luck, and hardwork.

[likhwezititus]

Im NOW hearing about Illit and these girsl have gone to PARIS FASHION WEEK?! Wow...this is why me and my sister have literally been binging early 3rd and 2nd gen cause this is ridiculous lol.

[page.byeol]

i know that hybe is ''promoting" them but a predebut group???? It's not even about music in kpop at the moment, it's all about who can reach the higher level on the fashion industry

[Toni_]

What was the purpose of this video? 😭😭😭 What big company anywhere is NOT gonna use its privileged to promote an artist

[ridddlesizzle]

i still find it ridiculous that how HYBE LITERALLY SCRAPPED TRAINEE A.

[yeonjunsantwholivesunderhisbed]

I think being a kpop idol isnt easy, its 97% luck/money/connections 3% hard work/talent/perseverence etc


EDIT:
Lol guys take it in the wrong way please! I never said hard work dosent play a role. A lot of trainees don't debut, is it because they're not talented or don't put hard work? N the money thing was mentioned by someone else in the comment so I just added it :) this is my opinion so if you don't like it, please ignore it

[not_in_the_mood]

ok but my question is why do yall all of a sudden care about privileged idols now? privileged idols has been a thing since the beginning of kpop, especially if they debuted from sm, jyp, or yg and yet ive never seen all these think-pieces about “privilege” until hybe came into the mix. ever since hybe has been climbing the ranks it’s like everybody scrambling to find something new to complain about and it’s honestly getting annoying. yall are just making yourselves look more and more like bitter hypocrites.

[kcpanda]

I'm personally getting confuse about people, when idols aren't being exposed or supported enough by labels they hate it but when idols are being exposed or supported by their labels, they hate it make up your mind.

Don't get mad at me it's just an observation.

[thiaokeke]

If we are being honest, kpop is loosing its uniqueness, we now have idols singing amapiano, going to fashion shows, being influencers, doing everything else but kpop, I remember when I first discovered ‘gee’ I never even knew what kpop was, but i happened to see the music video, I had no clue who they were or what they were singing but I was intrigued, it was very different from what I was used to, I didn’t even know where to watch more since it was downloaded and shared through Bluetooth but now they are just a bunch of wannabe American artists.

[MewDenise]

No one but TXT is BTS sibling group. People once again forget that HYBE has multiple labels under it. Until a girl group debuts under Bighit, NO ONE is BTS' sister group

[Mimpfen]

Sad to see that &Team only got shown with a picture under "not so successful". I love &Team, their music, their choreos and their members. They are such a talented group, and they are gaining a lot of attention!

[eonfluxparadox]

Some added info. ILLIT is owned by a private company called BE:LIFT Lab, whose major stakeholders were CJ ENM and HYBE as a joint venture. HYBE later acquired all of the equity that CJ ENM owned and now has the controlling stake in BE:LIFT Lab. As the parent company they can make any decision they like and the subsidiary has to follow. Most subsidiaries have autonomy unless the parent company steps in, but ultimately they have to follow the plans set forth by the parent company in the quarterly board meetings. HYBE can tell BE:LIFT and ADOR to do whatever and they have to follow. This is just how corporations work.

[missvibu]

HYBE were honestly really smart making Illit going to that fashion event/show. Without it I wouldn't even know that they are going to debut in a few days. It's a good marketing strategy??

[arjumandaziz]

It's obvious hybe's new groups got most of the success due their companys connection

[jayminnie]

Any group debuting from the BIG 4 are ALL privileged. Not just HYBE

[anti-harbinger]

Hybe disbanded gfriend literally no reason
Edit: anyone that said hybe has no decision over source, gfriend was the lowest charting group under hybe, i will hold a grudge against all of you